On the final day of the Seattle demonstrations this past December, Peter Jennings of ABC’s World News Tonight introduced the story with a sly aside: “The thousands of demonstrators will go home or on to some other venue, where they’ll try to generate attention for whatever cause that moves them.” His tone reflected the media’s general puzzlement. Where did these odd creatures come from? And good riddance to them.
Six months later, at the time of the China-WTO vote, the media’s puzzlement over “free trade” opponents had hardened into disdain, and stories that supported the opponents’ arguments were hard to find. It wasn’t until the day after the House vote that the Wall Street Journal reported in a lead story that the China-WTO deal is important to US companies as an investment agreement that lets them move more factories into China, not as a boost for made-in-USA exports. “If the strategic plans of American companies are anything to go by, U.S. exports aren’t the big trade story here,” the article said. This is the very point that trade critics like Alan Tonelson of the US Business and Industry Council had been making–in a media vacuum–for weeks.
“I’m seeing a huge change in the media,” said Charles Kernaghan of the National Labor Committee, whose May report on horrendous factory conditions in China received almost no coverage despite his having established a strong track record for accuracy with the Kathie Lee Gifford story. “We’ve never had such a hard time. There was enormous self-censorship on this China vote; the [New York] Times and the [Washington] Post turned themselves into cheerleaders. I sense there is a certain fear about the issues raised by Seattle–a feeling in the media that if we go down that road, it can open up some real dangerous doors.”
One-sided coverage of globalization is not new, of course, but what’s striking is how the best and brightest have mobilized, post-Seattle, to support the corporate line. Like governing elites in general, the media have embraced the mantras of globalization as the new sustaining ideology for America’s role in the world–better than the cold war because nobody’s getting shot and lots of people are made wealthier. Seattle scared them, more deeply than many of us at first appreciated. Seattle forced uncomfortable facts–the empirical contradictions–into a public discussion that has long been confined to ideological abstractions. The alarmed reaction may be read as a backhanded compliment to the movement, but the media also have the power to poison the political atmosphere and block out an honest debate that’s grounded in facts. That direction is potentially dangerous because if there is no space for dissenting views, the conflicts may well drift into irrationality and rage (at which point, those in power will accuse dissenters of extremism–but, hey, that accusation has already been made).