As the US attorney scandal unfolds, mainstream media coverage focuses on speculation that Attorney General Alberto Gonzales will be forced to resign. But the story behind the story is that Joshua Micah Marshall’s TPM Muckraker blog is largely responsible for latching on to the scandal months before mainstream media even noticed.
This isn’t the first time that progressive bloggers have been the ones to develop and break important news stories. Consider Firedoglake‘s team coverage of the I. Lewis Libby trial. Marcy Wheeler’s standout reporting for the blog was so thorough that even the mainstream media relied on it. But Firedoglake wasn’t prepared for the increased traffic that came with its newfound success, and as the verdict was handed down, its server crashed. For Wheeler, the crash represented something more than twenty minutes of a blank webpage; it was proof that bloggers’ lack of resources seriously impairs their ability to compete in the reporting of breaking news. “In many ways we were running an organization every bit as professionally produced as the mainstream media,” Wheeler observes. “But it would be a lot easier to do such work if the excess capacity already existed.”
As bloggers become some of the progressive movement’s most effective voices, the left still has not figured out how to provide them with the resources they need to keep going. Although philanthropists like George Soros have shown that they aren’t scared of the Internet–Soros gave $5 million to MoveOn in 2004– bloggers still are not on the radar of most grant-making foundations. “Bloggers are nobodies in the political funding world,” says Markos Moulitsas, founder of Daily Kos. Although some blogs are making money through blog ads (Daily Kos charges $9,000 per week for a premium spread; over at TPM, advertisers pay up to $10,000 for a spot on its premium sidebar), blogging remains a labor of love for the vast majority of online reporters and pundits. And that’s a real problem. “When blogs understand the power that they have–when they all start talking about the same story, they can break through into mainstream media news,” observes Joel Silberman, a communications consultant who has trained bloggers for network television appearances. “But how do we fund these people? This is the big overwhelming question.”
Peer-produced media like blogs and Wikipedia have become the cornerstones of new creative projects that largely depend on the coordinated work of volunteers. But can they thrive without financial backing? Moulitsas says no. “There has to be a financial incentive to stick with blogging,” he says. “There will be a subset of blogs that will be OK on their own, but there is a larger group of bloggers who need to be taken care of. There are bloggers like Digby who should not have to work a day job given what they bring to the progressive movement.”