So John McCain now says the “surge” means all of the counter insurgency techniques deployed in Iraq and not just the increase (or “surge”) in troops. This not only does violence to common sense (and insults the intelligence of voters), but, as Matt deftly alludes to here, puts him in direct opposition to one of my heroes, Ludwig Wittgenstein, who famously argued that the notion of a private language is incoherent.

As a committed content externalist, I am deeply offended.