It’s not that Obama is pushing double cheeseburgers and Super Big Gulps down your throat. Quite the opposite, insist a growing group of anti-Big Guv’minters: by suggesting that you eat healthier, Obama and his fanatical, green-gardening wife with the oh-so-toned arms are taking away your liberty! And the only way to fight back is to eat what the hell you want when you want in quantities you want—calories, cholesterol, and diabetes be damned!
On Thanksgiving weekend, in fact, a heart attack survivor I know—who happens to watch a lot of Fox News—complained to his Red State mother-in-law that the Obama people wanted to limit his food choice and make him exercise. "They want to take away my freedom to eat whatever I want!" he told her. The mother-in-law, quietly alarmed at how much weight her daughter and son-in-law had put on since last summer and worried about who would care for their toddler if they went through a health crisis, called a relative living in a Blue State to find out if it was true. "Can we get Obama to do that?" she asked.
It’s really not surprising that the same people who believe in death panels believe that, any day now, they’ll be dragged before skinny panels.
I’m not saying that people like this heart attack survivor are choosing to be fat to protest Big Gov entreaties to not be fat (though as a sometimes dieter, I know that when you’re craving a pint of ice cream, any excuse will do). Obesity rates—two-thirds of American adults and 15 percent of children are overweight or obese—had been climbing long before Obama hit the scene. And stuffing your mouth till you’re the size of a human in WALL-E results not from political but from psychological impulses that, to varying degrees, most of us know only too well: the need to numb out, to stuff down anger, to (in our own minds) get back at someone.
But with a right-wing battle cry that equates liberty with lipids, another false frame has been set. By positing the fight as Big Gov vs. Big Bellies, Fox News and friends are (again) obscuring the role of a much bigger, institutionalized factor: Big Food. Multinational processed food corporations and their lobbies are not about to undergo a profit bypass. The fast-food industry alone spent $4.2 billion on advertising and marketing in 2009, according to a new study by the Yale University Rudd Center for Food Policy & Obesity. As for pledges, like McDonald’s, that they’d market more responsibly to children, well, "fast food companies seem to be stepping up their efforts to target kids," says a Rudd Center spokeswoman. "Today, preschoolers see 21 percent more fast food ads on TV than they saw in 2003, and somewhat older children see 34 percent more." To put a maraschino cherry on top of these stats, consider that one in three American children born in 2000 will develop diabetes in their lifetime, according the CDC.