When the Pulitzer prizes were announced in April, surprisingly none of the hundreds of journalists covering the war in the Balkans last year were among the winners. This is quite a statement, given the fact that the air war against Serbia consumed more newsprint than any other event in 1999. A photojournalist team of three was honored for Kosovo coverage, but I honestly doubt that one manipulable digital picture may be worth thousands of words when it comes to complicated ethnic conflicts.
The Kosovo war may have produced a richer crop of misinformation and outright lies than anything since Vietnam, but what probably guided the Pulitzer jury was a general sense of unease about the moral ambiguity of the whole business. By bombing Serbian cities, the United States initially seemed to be committing evil to achieve a higher good. In Tony Blair’s Orwellian image, this was “bombardment with compassion” and a selfless moral act driven by a commitment to humanitarian values. The problem arose after the war’s end, when the newly liberated Albanian Kosovars began murdering the defeated Serbs under the noses of US and other NATO peacekeepers. Was this the higher good? If the greatest military machine in history is unable to impose law and order in a small province, what does the future hold for the larger international protectorate of Bosnia?
Other questions followed. Can one have a purely humanitarian foreign policy? Does the United States have the power to do good around the world, and more specifically, who in Washington or London can say with certitude what good is? Why Kosovo and not Rwanda?
None of these questions were properly addressed during a wartime public relations campaign that spewed commingled facts, fact-based fiction and semi-nonfiction over the twenty-four-hour infotainment channels. By the time the Clinton Administration was celebrating a moral victory, the country was sick and tired of the Balkans. A tabloid headline, “Serbs Them Right,” summed up the popular attitude to the bombardment of Serbia. So it was easy for the Administration to move on, but not before disclaiming any responsibility for the consequences of its half-baked, ill-conceived intervention in the “places of which no one ever heard before this war,” to use Bismarck’s description of the Balkans more than a century ago. After all, the Balkans were Europe’s powder keg, or a toxin threatening the health of Europe. Aren’t Balkan tribes prone to savagery and irrational hatreds so powerful and longstanding that they have lodged themselves in the genetic makeup of the region’s inhabitants, who are, consequently, the sole source of their own misfortunes? Even the pseudoliberals, with their subtler methods of distortion, have found explanations in the rather dubious notion that the Albanian revenge killings are less reprehensible than Serbia’s murderous oppression that preceded them; here, we were told, there is no moral equivalence.