It is no secret that American media is in turmoil, with many longstanding fixtures in print journalism either folding or forced to layoff staff. Each week through the end of 2009, a different media insider will offer their perspective on what media will look like in 5, 10, or 15 years–and what will become of investigative journalism. The series includes commentary from John Nichols, Dan Rather, Jane Mayer, Victor Navasky, Ana Marie Cox, David Schimke and Nick Penniman.

This week, we talk to David Schimke, the Editor in Chief of Utne
, who spent 10 years working for Village Voice Media as a
staff writer, managing editor, and media columnist, and brings his
perspective on alternative media, local reporting and “alt weeklies” to
the series. Schimke stresses the role of the trained citizen journalist
in shaping future coverage–and how mainstream reporters should learn to
stray beyond the press conference model of news. The media landscape is
expanding, and Schimke worries that writers won’t expand their scope
alongside that, sticking to the world of email interviews that don’t
capture the entire situation.

Other Videos in This Series


, The Nation.

, Huffington Post Investigative Fund.

Ana Marie
, Air America and MSNBC.

Mark Luckie,

Fernanda Diaz