Just what the world needs, right, after The Daily Caller and The Blaze and the various Brietbart outlets, not to mention NRO (and I could go on)? But today comes the announcement: On June 3, the Heritage Foundation will launch another conservative website, The Daily Signal, that purportedly will balance or subvert the complete and noxious left-wing control of all reality-based news.

Don’t worry, there will also be an opinion section partly aimed at the kiddies who find Fox and The Wall Street Journal too fuddy-duddy.

Promises by folks behind this operation:

“We came to the realization that the mainstream media had really abdicated the responsibility to do the news and do it well,” says Geoffrey Lysaught, vice president of strategic communications at the Heritage Foundation, who will also serve as publisher…. We plan to do political and policy news,” says Lysaught, “not with a conservative bent, but just true, straight-down-the-middle journalism.”

“You often sense there’s an element of preaching to the choir,” says Katrina Trinko, a well-regarded political reporter lured away from National Review to manage the Signal’s news team. “What appealed to me was that our goal is not just to reach that audience. Obviously, we hope conservatives will come. But we hope anyone interested in information and public debate will see us as a trusted news source.”

“Like Vox and 538, we’re purposely branding ourselves not as a blog but a standalone site,” says Robert Bluey, who directs Heritage’s Center for Media and Public Policy and will be the Signal’s editor-in-chief. But Lysaught is leery of the comparison. “What Ezra [Klein] is doing has got a wild liberal bias to it,” he says. “When we talk about the news, we’re just laying out the facts. We think that’s an important educational mission.”

More of this from Joshua Green at Bloomberg/BusinessWeek, which has a full take today here, although I’m not sure about the headline, “The Tea Party Gets Into the News Business.”

Politico provides a little background, including Heritage’s previous mixed results with Town Hall (which it sold to Salem).