In the middle of the 2000 presidential campaign, Vice President Al Gore was worried. He was trailing George W. Bush in the polls, and he was looking to define his candidacy in a big way. His idea was to deliver a major speech on global warming. There was probably no other issue he knew as well and felt as deeply about. As a Harvard undergraduate he had studied with Roger Revelle, one of the first people in the world to monitor carbon dioxide in the atmosphere and to predict that the increasing human-produced emissions would lead to disruptive climate change. After being elected to Congress in 1976, Gore had held the first Congressional hearings on global warming. And in 1992 he had written Earth in the Balance, a passionate, fact-flooded bestseller that detailed the dangers of global warming. “We must make the rescue of the environment the central organizing principle for civilization,” he proclaimed in that book. So a speech in which he would declare global warming the top priority of a Gore presidency would be in sync with his past and his soul. It would be highly authentic.
But his campaign consultants were not keen on turning global warming into the organizing principle of Gore’s presidential bid. As political journalist Joe Klein points out in his recent book, Politics Lost, their advice to Gore was simple: Don’t do it. Global warming did not poll as a top concern for voters, and anyone who cared about it was already with him.
Gore proceeded with the speech. But his staffers did nothing to highlight it, and the address barely registered. Gore’s concern for this serious matter was deemed inconvenient by the people he’d hired to win him the election. What he cared about most was marginalized by his own campaign–and he didn’t protest.
This episode is worth recalling as Gore throws himself into another campaign: to promote his new film, An Inconvenient Truth–a crisply directed documentary by Davis Guggenheim (who has directed episodes of 24 and Alias) that follows the self-described “recovering politician” as he travels the United States, and the world, presenting a slide show that vividly depicts the reality and perils of global warming. Just before Gore was to jet off to Cannes to screen the movie, he spoke with me and my first question was about that 2000 campaign incident. In the film, he notes that the good news is that because global warming is a human-induced crisis, it can be addressed by humans. But the humans who would have to do that are politicians. If Gore–with all his commitment to the issue–was not willing to campaign as a global warming warrior, how can he expect other politicians to take on this hard task?
Gore declined to rehash his 2000 decisions or to explain why it took losing an election (with an asterisk) to unleash the crusader in him. He only obliquely addressed the matter: “Here’s the underlying reality…. America is still in what someone described as a Category 5 denial on the seriousness of the global warming crisis. Until the American people change their minds about this reality, then the politicians in both parties are going to find rough sledding when they propose the serious solutions that are needed.” That is, an America in denial is a tough audience for a politician obsessed–healthily–with global warming. After the disappointing finale of the 2000 race, Gore said, he decided he “was going to do everything I could to change that underlying reality and to take this message to as many people as I could.” His mission, in a way, is to make the world safe for the politician that Gore might have wanted to be but was not. Hence, the traveling slide show–which he had first developed years earlier and which he says he’s presented about 1,000 times.