The newly regilded dome of Trenton’s state capitol may be shimmering under the intense summer sun, but if New Jersey Governor Christine Todd Whitman’s entourage is sweating bullets these days, it’s not because of the weather. In the Front Office, as the term-limited GOP governor’s executive suite is known, her staff is fretting that Whitman’s ascension to the US Senate seat being vacated by retiring Democrat Frank Lautenberg could be derailed by a high-decibel, right-wing radio shock-jock named Bob Grant.
The proprietor of an afternoon drive-time program on New York City-based WOR-AM–whose powerful signal reaches a huge audience in New Jersey–Grant is preparing his own race for the Senate as an independent. Whitman has never won a statewide election by more than 1 percent of the vote, and a poll of 600 New Jersey voters taken in late April by the Washington, DC, firm Schroth and Associates shows Grant drawing 14 percent in the general elections–more than enough to tip the scales in favor of the putative frontrunner for the Democratic nomination, former Congressman and Governor Jim Florio.
Because New Jersey is bereft of broadcast TV outlets of its own–and thus dependent on New York City and Philadelphia stations, which offer little coverage of New Jersey affairs–drive-time radio has played a hugely important role in the politics of the Garden State, where commuters avidly fuel their electoral road rage with daily doses of extremist rantings. When Whitman won her gubernatorial race in 1993 (defeating incumbent Florio by just 26,000 votes), it was thanks in part to a revolt against a Florio-imposed $2.8 billion tax increase sparked by Jim Gearhart, a neopopulist conservative morning talk-show host on Trenton’s WKXW. Whitman publicly credited Grant–who relentlessly bashed “Flim-Flam Florio”–and the other talk-jocks for her victory (she even went so far as to fulfill a campaign promise to the odious Howard Stern by having a comfort station on the New Jersey Turnpike named after him).
A regional radio fixture for decades and a longtime Monmouth County resident, Grant is of Italian descent and has many fans among the state’s sizable chunk of increasingly conservative Italian-American voters. Also fueling Grant’s popularity in this racially tense state is his unabashed racism. He’s called blacks “screaming savages,” used to regularly refer to then-New York Mayor David Dinkins as “the men’s room attendant,” lamented that Magic Johnson was infected “only” with HIV and disparaged Martin Luther King Jr. in unprintable terms. In 1994, under heavy pressure from the Black Ministers Council of New Jersey, Whitman pledged to halt her frequent appearances before Grant’s microphone. (Grant recalls subsequently running into her at a political roast: “I told the crowd, ‘The Governor really didn’t recognize me without a white sheet.’ She gave me a dirty look.”)