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William “Drew” Dodds, the salesperson for StrongWatch, a Tucson-based company, is at the top of his game when he describes developments on the southern border of the United States in football terms. In his telling, that boundary is the line of scrimmage, and the technology his company is trying to sell—a mobile surveillance system named Freedom-On-The-Move, a camera set atop a retractable mast outfitted in the bed of a truck and maneuvered with an Xbox controller—acts like a “roving linebacker.”
As Dodds describes it, unauthorized migrants and drug traffickers often cross the line of scrimmage undetected. At best, they are seldom caught until the “last mile,” far from the boundary line. His surveillance system, he claims, will cover a lot more of that ground in very little time and from multiple angles. It will become the border-enforcement equivalent of New York Giants’ linebacking great, Lawrence Taylor.
To listen to Dodds, an ex-Marine—Afghanistan and Iraq, 2001-2004—with the hulking physique of a linebacker himself, is to experience a new worldview being constructed on the run. Even a decade or so ago, it might have seemed like a mad dream from the American fringe. These days, his all-the-world’s-a-football-field vision seemed perfectly mainstream inside the brightly-lit convention hall in Phoenix, Arizona, where the seventh annual Border Security Expo took place this March. Dodds was just one of hundreds of salespeople peddling their border-enforcement products and national security wares, and StrongWatch but one of more than 100 companies scrambling for a profitable edge in an exploding market.
Vivid as he is, Dodds is speaking a new corporate language embedded in an ever-more powerful universe in which the need to build up “boundary enforcement” is accepted, even celebrated, rather than debated. It’s a world where billions of dollars are potentially at stake, and one in which nothing is more important than creating, testing and even flaunting increasingly sophisticated and expensive technologies meant for border patrol and social control, without serious thought as to what they might really portend.
The War on Terror on the Border
Phoenix was an especially appropriate place for Border Security Expo.
After all, the Arizona-Mexico border region is Ground Zero for the development of an immigration enforcement apparatus which soon enough may travel from the southern border to a neighborhood near you.
The sold-out convention hall was abuzz with energy befitting an industry whose time has come. Wandering its aisles, you could sense the excitement, the sound of money being spent, the cacophony of hundreds of voices boosting product, the synergy of a burgeoning marketplace of ideas and dreams. General Dynamics, FLIR thermal imaging and Raytheon banners hung from the vast ceiling, competing for eyeballs with the latest in mini-surveillance blimps. NEANY Inc.’s unmanned aerial drones and their water-borne equivalents sat on a thick red carpet next to desert-camouflaged trailer headquarters.