As activists continue to organize demonstrations at McDonalds, Walmart and other low-wage firms, big protests are planned against retailers for mistreating their workers this Black Friday. In response, union-busting consultants are ramping up efforts to marginalize them.
Last night—Worker Center Watch, a new website dedicated to attacking labor-affiliated activist groups like OUR Walmart, Restaurant Opportunities Center, and Fast Food Forward—began sponsoring advertisements on Twitter to promote smears against the protests planned for Black Friday. In one video sponsored by the group, activists demanding a living wage and better working conditions for workers are portrayed as lazy “professional protesters” who “haven’t bothered to get jobs themselves.”
“This Black Friday, just buy your gifts, not their lies,” instructs the Worker Center Watch narrator. Watch it:
Worker Center Watch has no information its website about its sponsors. Yet the group attacks labor activists and community labor groups for lacking transparency. “Hiding behind these non-profits, unions mask their true motivations, circumvent operational requirements and skirt reporting and disclosure obligations,” says Worker Center Watch, referring to labor-supported worker centers like OUR Walmart.
TheNation.com has discovered that Worker Center Watch was registered by the former head lobbyist for Walmart. Parquet Public Affairs, a Florida-based government relations and crisis management firm for retailers and fast food companies, registered the Worker Center Watch website.
The firm is led by Joseph Kefauver, formerly the president of public affairs for Walmart and government relations director for Darden Restaurants. Throughout the year, Parquet executives have toured the country, giving lectures to business groups on how to combat the rise of what has been called “alt-labor.” At a presentation in October for the National Retail Federation, a trade group for companies like Nordstrom and Nike, Kefauver’s presentation listed protections against wage theft, a good minimum wage and mandated paid time off as the type of legislative demands influenced by the worker center protesters.