It should not come as a surprise to anyone who has watched American politics over the past several years that George W. Bush has begun his formal reelection campaigning by exploiting the terrorist attacks of September 11, 2001, for political advantage. This is, after all, the president whose aides schemed on the day of the attacks to use them to get Congress to grant Bush “Fast Track” authority to negotiate a sweeping Free Trade Area of the Americas agreement. And it is the president whose political czar, Karl Rove, conspired with Republican Senate candidates in 2002 to employ 9/11 images as tools to attack the patriotism of Democrats, such as Georgia Senator Max Cleland, a decorated and disabled Vietnam veteran.
Everyone expected the Bush-Cheney reelection campaign to begin its television advertising campaign by branding Bush as the 9/11 candidate.
The only surprise is that the Bush political team would, after more than two years of preparation, perform the task so gracelessly.
Was there no one in the close confines of the Bush campaign with enough awareness of the sensitivities that remain — especially among the friends, families and colleagues of the dead — to suggest that it might be inappropriate to produce campaign advertisements featuring images of the dead being removed from the wreckage of the World Trade Center?
By any measure, the much-heralded opening of the Bush-Cheney Version 2.0 campaign has been a disaster for the president.
The point of the sort of gauzy, flag-flapping political advertisements that the Bush campaign has begun airing was to raise the president’s approval ratings after a Democratic primary season in which Massachusetts Senator John Kerry and his rivals landed some serious blows to Bush’s reelection prospects. Bush aides had planned to use the advertisements and a busy schedule of appearances by the president and Vice President Dick Cheney to regain dominance of the media coverage of the 2004 campaign.
Instead, the “story” of the week in which Bush was supposed to be reintroducing himself to the voters focused on the anger of people like Kristen Breitweiser over the Bush ads. “After 3,000 people were murdered on his watch, it seems that that takes an awful lot of audacity,” declared Breitweiser. “Honestly, it’s in poor taste.”
What a nightmare for the Bush campaign crew when New York City firefighter Tommy Fee was asked by a reporter about the ads and responded, “It’s as sick as people who stole things out of the place. The image of firefighters at Ground Zero should not be used for this stuff, for politics.” And Fee was not alone. Tom Ryan, a 20-year veteran with the city’s Fire Department, reacted to the use of footage from a fireman’s funeral in one of the ads bysaying, “As a firefighter who spent months at Ground Zero, it’s deeply offensive to see the Bush campaign use these images to capitalize on the greatest American tragedy of our time.”