CBS officials are still refusing to air a MoveOn.org Voter Fund commercial during Sunday’s Super Bowl game because that the 30-second advertisement criticizes President Bush’s fiscal policies. There is no question that the network’s determination to censor critics of the president damages the political discourse. But the network has not exactly silenced dissent. In fact, CBS’s heavy-handed tactics are fueling an outpouring of grassroots anger over the dominance of communications in the United States by a handful of large media corporations. More than 400,000 Americans have contacted CBS to complain already, and the numbers are mounting hourly.
At the same time, the controversy surrounding the censorship of the MoveOn ad has heightened Congressional concern about lobbying by CBS’s owner, Viacom, and other media conglomerates to lift limits on media consolidation and monopoly. U.S. Sen. Dick Durbin, D-Illinois, says CBS should be seen as: “Exhibit A in the case against media concentration.”
“The CBS Eye has been closed to the truth and to fairness,” he said. “CBS has a great, great legacy. It is a storied name when it comes to public information in America. This chapter is sad and disgraceful,” argues Durbin, who took to the floor of the Senate to express his concern that CBS was censoring the ad as a favor to the White House that has aggressively supported removing restrictions on the number of local television stations that can be owned by the network’s parent company, Viacom.
CBS officials deny they are censoring the MoveOn ad as part of a political quid pro quo deal with a White House that has been friendly to the network’s lobbying agenda. But U.S. Representative Bernie Sanders, I-Vermont, the leading Congressional critic of moves by the Federal Communications Commission to allow the “Big Four” networks to dramatically increase their ownership of local TV stations, says that the censorship of the MoveOn ad highlights the potential for abuse of the public trust by media corporations that grow large enough – and arrogant enough — to constrict the political discourse at both the local and national levels.
“Denying MoveOn’s 30 second spot about the federal budget deficit seems a thinly veiled political decision,” explains Sanders. “I hope that Viacom’s move is not in any way payback to the Bush Administration for its ongoing efforts to loosen federal rules to allow large companies like Viacom to own a larger and larger share of the media in this country. I hope it’s not but the timing of CBS’ censorship is troubling. Regardless, this seems to be the latest example of how concentrated power in the media system harms the public interest.”