This piece originally appeared at TomDispatch.
America’s heroes? Not so much. Not anymore. Not when they’re dead, anyway.
Remember when, as the invasion of Iraq was about to begin, the Bush administration decided to seriously enforce a Pentagon ban, in existence since the first Gulf War, on media coverage and images of the American dead arriving home at Dover Air Force Base in Delaware? In fact, the Bush-era ban did more than that. As the Washington Post‘s Dana Milbank wrote then, it "ended the public dissemination of such images by banning news coverage and photography of dead soldiers’ homecomings on all military bases."
For those whose lives were formed in the crucible of the Vietnam years, including the civilian and military leadership of the Bush era, the dead, whether ours or the enemy’s, were seen as a potential minefield when it came to antiwar opposition or simply the loss of public support in the opinion polls. Admittedly, many of the so-called lessons of the Vietnam War were often based on half-truths or pure mythology, but they were no less powerful or influential for that.
In the Vietnam years, the Pentagon had, for instance, been stung by the thought that images of the American dead coming home in body bags had spurred on that era’s huge antiwar movement (though, in reality, those images were rare). Nor were they likely to forget the effect of the "body count," offered by US military spokesmen in late afternoon press briefings in Saigon, the South Vietnamese capital. Among disillusioned reporters, these became known as "the Five O’clock Follies." They were supposedly accurate counts of enemy dead, but everyone knew otherwise.
In a guerrilla war in which the taking of territory made next to no difference, the body count was meant as a promissory note against future success. As it became apparent that there would be no light at the end of the tunnel, however, that count began to look ever more barbaric to growing numbers of Americans.
Body Bags and Body Counts
At the time of the first Gulf War, as part of a larger effort to apply the "lessons" of Vietnam, the Pentagon attempted to prevent any images of the American dead from reaching the home front. More than a decade later, top officials of George W. Bush’s administration, focused on ensuring that the invasion of Iraq would be a "cakewalk" and a triumph, consciously played an opposites game with their version of Vietnam. That included, for instance, secretly counting the enemy dead, but keeping mum about them for fear of recreating the dreaded "body count." General Tommy Franks, who directed the invasions of both Afghanistan and Iraq, bluntly insisted, "We don’t do body counts." But it wasn’t true, and in the end, President Bush couldn’t help himself: his frustration with disaster in Iraq led him to start complaining about being unable to mention how successful US forces were in killing the enemy; finally, compulsively, he began to offer his own presidential body counts.