The other week, feeling sick, I spent a day on my couch with the TV on and was reminded of an odd fact of American life. More than seven months before Election Day, you can watch the 2016 campaign for the presidency at any moment of your choosing, and that’s been true since at least late last year. There is essentially never a time when some network or news channel isn’t reporting on, discussing, debating, analyzing, speculating about, or simply drooling over some aspect of the primary campaign, of Hillary, Bernie, Ted, and, above all—a million times above all—The Donald (from the violence at his rallies to the size of his hands). In case you’re young and think this is more or less the American norm, it isn’t. Or wasn’t.
Truly, there is something new under the sun. Of course, in 1994 with O.J. Simpson’s white Ford Bronco chase (95 million viewers!), the 24/7 media event arrived full blown in American life and something changed when it came to the way we focused on our world and the media focused on us. But you can be sure of one thing: never in the history of television, or any other form of media, has a single figure garnered the amount of attention—hour after hour, day after day, week after week—as Donald Trump. If he’s the O.J. Simpson of 21st-century American politics and his run for the presidency is the eternal white Ford Bronco chase of our moment, then we’re in a truly strange world.
Or let me put it another way: This is not an election. I know the word “election” is being used every five seconds and somewhere along the line significant numbers of Americans (particularly, this season, Republicans) continue to enter voting booths or in the case of primary caucuses, school gyms and the like, to choose among various candidates, so it’s all still election-like. But take my word for it as a 71-year-old guy who’s been watching our politics for decades: This is not an election of the kind the textbooks once taught us was so crucial to American democracy. If, however, you’re sitting there waiting for me to tell you what it is, take a breath and don’t be too disappointed. I have no idea, though it’s certainly part bread-and-circuses spectacle, part celebrity obsession, and part media money machine.
Actually, before we go further, let me hedge my bets on the idea that Donald Trump is a 21st-century O.J. Simpson. It’s certainly a reasonable enough comparison, but I’ve begun to wonder about the usefulness of just about any comparison in our present situation. Even the most nightmarish of them—Donald Trump is Adolf Hitler, Benito Mussolini, or any past extreme demagogue of your choice—may actually prove to be covert gestures of consolation, reassurance, and comfort. Yes, what’s happening in our world is increasingly extreme and could hardly be weirder, we seem to have the urge to say, but it’s still recognizable. It’s something we’ve encountered before, something we’ve made sense of in the past and, in the process, overcome.