Michael Jordan as an NBA player, owner and cultural force, has always been proudly apolitical. Most famously, he refused to oppose segregationist Jesse Helms in his home state of North Carolina by saying, “Republicans buy sneakers too.” Yet Los Angeles Clippers owner Donald Sterling's racist rant has so upended the NBA apple cart that even Jordan is speaking out.
“As an owner, I’m obviously disgusted that a fellow team owner could hold such sickening and offensive views. I’m confident that Adam Silver will make a full investigation and take appropriate action quickly. As a former player, I’m completely outraged. There is no room in the NBA—or anywhere else—for the kind of racism. I am appalled that this type of ignorance still exists within our country and at the highest levels of our sport. In a league where the majority of players are African-American, we cannot & must not tolerate discrimination at any level”
After a period of initial silence, Jordan is now just the latest NBA owner doing the previously unthinkable: speaking out against a fellow member of their exclusive club.
These belated words are welcome, but it is impossible to take any owner seriously that they are “shocked” or “outraged” by Sterling’s surreptitiously recorded statement, because “news” that Donald Sterling is racist qualifies as news only if you’ve been living on a hermetically sealed space station for the last decade. Even Clippers coach Doc Rivers’s comment that when he took the job last year—he didn’t know that Sterling was a bigot but “probably should have”—strains credulity. Sterling, with a great deal of attendant publicity, has been a racist in both word and deed for some time. His statements about African-Americans, Latinos and Asians—not to mention his misogyny—are exceeded only by his much-protested practices as a discriminatory slumlord. (If anyone wants to know this history, you can read this article.)
After Sterling’s latest racist eruption, the NBA is now dealing with a full-on public relations nightmare, and right when Sterling’s team, the Los Angeles Clippers, are real contenders to win an NBA championship. Two stunning developments have been immediately clear in the aftermath. The first is the sheer number of NBA players that have loudly and proudly condemned Sterling’s racism. (It has to be noted that one of first to do so, was the league’s biggest star, LeBron James.) There have also been reports that the LA Clippers even openly discussed boycotting their game on Sunday in protest. Instead they wore plain red warm-up shirts in protest.