Edinburgh, Scotland—Five days before the Scottish independence referendum, one of the larger demonstrations of a long and intense campaign was held in Glasgow. It wasn’t a rally for a “yes” or a “no” vote. It was a protest outside the Scottish headquarters of the BBC.
Thousands of independence supporters showed up to object to the coverage of the campaign by the broadcaster in particular, and media in general.
At a point when polling suggested Scotland was closely divided on the issue of independence, Scottish First Minister Alex Salmond said, “I think there’s real public concern in terms of some of the nature and balance of the coverage.”
Well beyond the Scottish borders, there was recognition of the concern. English commentator George Monbiot ripped into media coverage that frequently referred to “the threat” rather than the prospect of independence, compared the democratically elected Salmond to a dictator and dismissed Scottish complaints about austerity as a demand for a “something for nothing society.“ Monbiot’s important essay was headlined, “How the media shafted the people of Scotland.”
Salmond’s “yes” side ultimately lost, as Scots decided Thursday by a convincing 400,000-vote margin to remain a part of the United Kingdom.
But the debate about media coverage carried forward after the count was finished, with Iain Macwhirter, a veteran Scottish political commentator and the author of the book Road to Referendum, asserting on a post-election television panel, “Anyone who reviews the press coverage of this campaign will not be able to come out with any other conclusion than that it was extremely one-sided.”
Political campaigns often produce complaints and concerns about media coverage. And in an age of radically transforming media landscapes, the debate itself is changing—as analysts seek to weigh the impact of social media as an alternative to traditional media. Yet author and activist Tariq Ali noted after speaking to a pro-independence rally Monday in Glasgow, “Yes, yes, people should be concerned about the media coverage. The newspapers have been appalling when it comes to covering the story of what’s been happening in Scotland.”