Bill Clinton and George Will so rarely agree with each other that when they embrace the same position, we should be alarmed. This thought came to mind upon realizing that their stances on the Internet and China are interchangeable–despite Clinton’s favoring a softer political line than Will on Beijing. When it comes to the web, both espouse what might best be dubbed a neo-McLuhanite approach, or a form of “McLuhanism with Capitalist Characteristics.” The medium (the net) is the message (freedom), both insist, but ideally the market and the modem have to work their respective magics simultaneously. There is something appealing about this vision, but it is deeply flawed. And viewing the future through this particular rose-colored lens can lead observers to misunderstand crises in Chinese-American affairs (and in cross-cultural communications), such as those generated by the recent spy-plane fiasco and the 1999 destruction by NATO bombs of the Chinese Embassy in Belgrade.
What exactly is the neo-McLuhanite camp, and why place Clinton and Will inside it? Consider, first, a speech the then-President gave in March 2000 calling for permanent normal trade relations with China. Clinton invoked Earl Warren’s claim that “liberty is the most contagious force in the world,” then insisted that the “cell phone and cable modem” would help freedom flourish in the new century. “We know how much the Internet has changed America,” Clinton said, “and we are already an open society. Imagine how much it could change China.” The Chinese government had “been trying to crack down on the Internet,” he acknowledged, but this was like trying “to nail Jell-O to the wall.”
Flash forward to a column Will wrote during the latest crisis, while the man the Chinese call Xiao Bushi (Little Bush) was proving (as a headline in the Guardian put it) that sorry really is the hardest word. Despite being troubled by Beijing’s demand for an apology, the pundit saw hope on the horizon. Henry Kissinger had reported in glowing terms about the “proliferation of ‘Internet cafes'” in China, and Will considered these “small businesses” to be “huge portents” of changes to come, since without a “monopoly of information,” authoritarian governments collapse.
“Totalitarianism is rendered impossible, and perhaps even tyranny is rendered difficult,” Will wrote, “by technologies that make nations porous to information.” He then reminded his readers that “China already was becoming porous in 1989,” when students there learned about massacres via e-mails sent to them from “American campuses where they had studied and made friends,” and it has grown even more porous since. The official media might still try to “nationalize the public’s consciousness,” he concluded, but the web would undermine this.
Typically, neo-McLuhanite commentaries of this sort take three things for granted: first, that access to the Internet will not just make Chinese citizens more like us but also like us more. Second, that virtual globalization is tantamount to virtual Americanization, so the Internet can do for information what the Big Mac has done for cuisine. And last, that nationalism, at least in virulent forms, is a remnant ideology clung to only by older, less-plugged-in people out of step with the cosmopolitan dot-com generation.
So, what’s wrong with this picture? Plenty–at least where Chinese-American conflicts are concerned. This struck me in 1999 (when I happened to be in China and witnessed anti-American protest spurred by the US bombing of the Chinese Embassy in Belgrade) and again this year.
The first mistaken neo-McLuhanite assumption is that when Chinese go onto the web to connect with foreign cultures, they naturally turn to American URLs. Sometimes they do, often they don’t. In 1999, when I visited an Internet cafe in Beijing before the anti-American protests began, most of the youths I saw were hooked up to Japanese-style video games. After the demonstrations began, more patrons logged on to news sites, but as likely as not this would be www.serbia.com. Cultural globalization is never about one-way flows, though Americans often forget this, conveniently ignoring the fact that the world’s cities are now cluttered not just with KFC franchises but also karaoke bars. American destinations provide some attractive options to netizens in search of adventure, but they are never the only places these globetrotters go.
A second problematic assumption is that visiting American websites will make Chinese doubt their government’s propaganda. In the most emotional stages of recent crises, many US magazines, newspapers and on-line zines have showcased China-bashing Op-Eds and editorial cartoons that might well serve to confirm, not undermine, Beijing’s rhetoric of victimization. They contain postings supporting the notion that for all our talk of the universality of human rights, we are not above being more outraged by the endangerment of US lives than by the loss of Chinese ones, and supporting the idea that Americans are far too prone to demonize and infantilize China. I actually hope, at certain moments, that my Chinese friends will stay away from the web. What good will it do them to see resurrections of Yellow Peril-type images of bloodthirsty dragons? Or to read the headline at least one paper used for George Will’s recent column: “America Shouldn’t Appease Its Adolescent Foe”?
Yet another problem with the neo-McLuhanite approach is that there is in fact never a clear line separating nationalists from netizens. There are plenty of plugged-in populists with jingoistic impulses in China (as anyone who has visited its chatrooms can attest). And the same goes for the United States (just visit www.RushLimbaugh.com). Nor does generation make the difference. Some of the nastiest anti-American cyberpostings on Chinese bulletin boards in 1999 came from educated youths. And Wang Wei, the young pilot downed in the brush with the US spy plane, has been described recently in the Chinese media as having traits we associate both with the global netizen (a regular surfer of the web and user of e-mail) and the fervent nationalist (ready to die for his homeland).
Last but not least, neo-McLuhanite rhapsodists often overlook the extent to which old and new media forms overlap and affect each other. Old forms of communication never die, they just get digital makeovers, and new media can easily be integrated into traditional political games. Witness the key role of an exchange of snail-mail letters between Wang Wei’s wife and Xiao Bushi in the most recent Chinese-American crisis, the importance of which was magnified by both Chinese TV and CNN coverage. Or consider the use in the 1999 Chinese protests of a new form of wall poster: printouts from websites.
The neo-McLuhanites are certainly right about two things: China is changing dramatically, in part because of new forms of international communication and commerce, and the transformations will continue. But these changes have not and will not take simple and predictable forms. Markets and modems, in the era of the New World Disorder, push and pull people and countries in different directions, and the choices individuals and groups make when faced with novel challenges matter.
It seems fitting to end with an ironic question. Wasn’t it Marxist analysts who used to be criticized–albeit sometimes unfairly–for insisting that History flows in a predetermined direction? I, for one, doubt that the new forms of virtual determinism will prove any better at predicting the future in this century than the materialist one spelled out by the author of Das Kapital did in the last one.