This piece is cross-posted with Grist.
Look out, Minneapolis and Portland. Long Beach is making its move, aiming to surpass you as America’s Most Bike Friendly City. Does that sound odd for a city whose chief claim to environmental fame has been its massively polluting port and offshore oil facilities—not to mention a city that, like the rest of Southern California, has long been in thrall of the car?
Well, all that’s changing, and the change is coming from the top. Long Beach Mayor Bob Foster, who says he tries to bike 100 miles a week, actually laughs about the car addiction of his mega neighbor to the north. “I love that scene in L.A. Story where Steve Martin gets behind the wheel, backs out of his driveway, and drives to his neighbor’s driveway,” Foster says. “He won’t even walk as far as his neighbor’s house!”
Of course, there are still plenty of cars in Long Beach (though Foster himself drives an electric one), but bicycles are getting more respect, not to mention resources, than ever before. With help from state and federal grants and pressure from local cycling enthusiasts, the city government has installed 130 miles of bike trails, established protected bike lanes (that is, lanes separated from vehicular traffic by physical barriers) on major commuter thoroughfares, created bike boulevards that enable kids and parents to bike or walk safely to and from school, and installed 1,200 new bike racks.
Perhaps most innovative has been the city’s effort to establish bike-friendly shopping districts—the first in the country, officials say—engaging local merchants by showing them how, contrary to common belief, biking can actually bring more customers and vitality to shopping districts.
“The math is pretty simple,” says April Economides, the principal of Green Octopus Consulting and the leader of the city’s outreach to local businesses. “You can park twelve bikes in the amount of space it takes to park one car. And someone who shifts from owning a car to a bicycle tends to have more discretionary income, because, for a commuter, the typical cost of a bicycle is $300 a year, compared to $7,000 a year for a car.”
Economides, a vivacious 36-year-old whose family owns one of the best-known restaurants in town, describes herself as a “social change agent” who leverages the power of small business. “At first, most merchants didn’t think about bikes or even had a negative view of them,” she says. “My job was to educate them about how biking can put more money in their pockets.”
Kerstin Kansteiner, whose Berlin coffee shop is a member of the East Village Arts Bike-Friendly Business District, confirms the point. “I see it every day,” she says. “The bike racks outside our shop increase our visibility and bring us more customers. People on bikes stop at places they haven’t visited before because they don’t have to try to find parking.”
Lauren Lilly, the 28-year-old co-owner of Yellow 108, a sustainable clothing business that sells its hats and sunglasses in Whole Foods and other retailers nationwide, says the company moved to Long Beach from LA last year “because we saw Long Beach as an up and coming area, and it’s a lot less expensive.” Her showroom is located on one of Long Beach’s bike boulevards. “We saw lots of bike commuters going by and that’s our core demographic: working professionals who want to live a healthy, planet-friendly lifestyle.”