Imagine this: a drone launched from a ship off the Eastern coast of the United States fires a missile that destroys a neighborhood of Stamford, Connecticut. Another direct attack on America from a foreign enemy! The newspapers would cover the story on the front-page for days to come. It would be all over the cable shows. US officials would be bombarded with demands for answers.
Now consider the CIA’s recent attack on the Pakistani village of Damadola–an attempt to kill Ayman Zawahiri, al Qaeda’s No. 2 that seems instead to have ended up blowing apart a dozen or so civilians. [See the update below.] This tragic episode in the so-called war on terrorism was off the front pages by Monday and competing for time on national cable news broadcasts with runaway convicts and other local crime news. I’m not all that surprised. This was another example of how what we do there does not fully register here. There are tens of thousands of Pakistanis in the streets and outraged–as they should be–at the violation of their national sovereignty (by a supposed ally!) that led to the killing of their fellow citizens. If it turns out that General Pervez Musharraf knew about the attack in advance and okayed it (explicitly or implicitly), he may well have trouble staying in power. Meanwhile, this certainly makes one (or should make one) think of that old, cliched question: why do they hate us? Hey, I know; it’s only a dozen or so lives. But here you have the big, bad U.S. of A. raining death down from the sky with impunity, treating faraway villagers as nobodies that no one in Washington needs to worry about. No one pays for this. No one is punished. Can you spell “resentment.”
It was somewhat appropriate that the day the news of this errant assault broke, a source sent me a memo that Karen Hughes, Bush’s communications guru who is now undersecretary of state for public diplomacy, recently disseminated to chiefs of mission, deputy chiefs of mission and public affairs officers at US embassies around the world. The subject was speaking to reporters, and Hughes wanted to share what she called “Karen’s Rules” on dealing with the media.
Her Rule No. 1: “Think advocacy. I want all of you to think of yourselves as advocates for America’s story each day. I encourage you to have regular sessions with your senior team to think about the public diplomacy themes of each event or initiative.” But, Hughes added, do not stray from the talking points: “Use what’s out there. You are always on sure ground if you use what the President, Secretary Rice, Sean McCormack, or any USG spokesman has already said on a particular subject….My Echo Chamber messages are meant to provide you clear talking points in a conversational format on the ‘hot’ issues of the day.” Hughes ended her cable with this: “Forceful advocacy of U.S. interests and positions is critical to our effort to marginalize the extremists and share a positive vision of hope for all countries and people. I encourage you to take advantage of opportunities to speak out, and look forward to our aggressive promotion of U.S. policy.”