OK, no Lifelines, no 50-50s, no Audience Participation if you want to be a millionaire: Name the first great African-American sitcom of the New Millennium… Correct! The 2000 presidential election, as perpetrated in Palm Beach and Duval counties.
Imagine, black people actually thinking they could vote. Cue the laugh track. Go to commercial.
If you’re already nostalgic for the kind of pure entertainment value offered by the perversely fascinating Florida (bamboozled, indeed), don’t fret. There’s always the WB (as opposed to the GWB) or the United Plantation Network, to sustain your sense of cultural (dis)equilibrium–as well as a Lester Maddoxian sense of race separation. Ever watch The Steve Harvey Show? Yes? Well, don’t be shocked but you may be black: The number-one rated show among African-Americans, it’s been all but unknown among the rest of the population.
If the accession of George W. Bush illustrated anything–other than the awesome power of television to stand by and do nothing–it was the cyclical nature of black access to power in this country, on TV or off. In 1876–as we all know now–a rigged election signaled the end of Reconstruction, the rise of Jim Crow, the establishment of the hangman’s noose as symbol of Southern recreation and, until the Scottsboro Boys case in 1931, a national coma as regards racial mending.
But only eight years after Scottsboro broke, Ethel Waters was asked to develop a show for a medium that was itself still in development. By the late 1960s, The Brady Bunch had taken the one institutionalized black figure on mainstream TV–the maid–and made her white. By 2001, Jerry Springer was refereeing an on-air fiasco that could only be described as a racist’s dream, showcasing, as it does, the dregs of the population, black and white.
That so much of television’s black content is currently in syndication–good or bad–is telling. Plenty could argue that Jim Crow is still alive and well on network TV, but it is hard to say that matters aren’t better than they were: Many major programs have a major black character; Oprah Winfrey rules the waves. But it’s also better than arguable that ever since lynch mobs became more or less unfashionable (except in Texas), television has exercised the kind of social/racial control over our culture that race laws once maintained, and via the same mechanism: Create an artificial universe, with artificial rules; give people little enough to keep them near-starved, but make enough noise about every crumb you do toss their way that the public will think you’re a bomb-lobbing revolutionary.
The culture critic Donald Bogle doesn’t ascribe so much power, or so much intelligence, to the medium he critiques in Primetime Blues: African Americans on Network Television. But he’s certainly cognizant of the power of entertainment to skew one’s perception. And oneself. Growing up in the Philadelphia suburbs, Bogle writes, he seldom saw black people he recognized on TV. Or situations, comedic or otherwise, that weren’t filtered through a white consciousness. But he watched. And watched.