Lesson for Obama: Organizing 101

Lesson for Obama: Organizing 101

Ari Melber explains why Obama has been so ineffectual at change while in office.

Facebook
Twitter
Email
Flipboard
Pocket

Nation Net Movement Correspondent Ari Melber joins The Young Turks to talk about Obama’s inability since in office to galvanize the public on a grassroots level and to get any legislation passed through Congress. Based on a column by prominent organizing expert Marshall Ganz, Melber criticizes Obama for not polarizing people around the issues, such as healthcare and the stimulus. Melber discusses Ganz’s argument that "you always polarize to move people; that creates the urgency for action…then you have to be realistic enough once you build power to depolarize and to settle or make a deal." Melber says Obama’s strategy was the opposite; he placed emphasis on bipartisanship first.

Because of this strategy, Melber says, Organizing for America, Obama’s campaign organization that remains tied to Obama, wasn’t in a position to mobilize. "When the president was pursuing a strategy of ‘let’s compromise with everyone,’…OFA wound up being in a very weird position where…there was nothing they were clearly fighting for so there was no strategy," Melber explains.

Melber argues that OFA could have been used in very creative ways, but the administration was too afraid to alienate any Democrats. "I think his folks expected to get a lot more credit for bipartisanship than they’ve gotten," Melber points out. "They thought that by laying out this whole ‘Kum Ba Yah’ outreach that the establishment would have given them more room to maneuver [but it’s been] quite the opposite."

Morgan Ashenfelter

Check out more great Nation videos on our YouTube channel.

Thank you for reading The Nation!

We hope you enjoyed the story you just read. It’s just one of many examples of incisive, deeply-reported journalism we publish—journalism that shifts the needle on important issues, uncovers malfeasance and corruption, and uplifts voices and perspectives that often go unheard in mainstream media. For nearly 160 years, The Nation has spoken truth to power and shone a light on issues that would otherwise be swept under the rug.

In a critical election year as well as a time of media austerity, independent journalism needs your continued support. The best way to do this is with a recurring donation. This month, we are asking readers like you who value truth and democracy to step up and support The Nation with a monthly contribution. We call these monthly donors Sustainers, a small but mighty group of supporters who ensure our team of writers, editors, and fact-checkers have the resources they need to report on breaking news, investigative feature stories that often take weeks or months to report, and much more.

There’s a lot to talk about in the coming months, from the presidential election and Supreme Court battles to the fight for bodily autonomy. We’ll cover all these issues and more, but this is only made possible with support from sustaining donors. Donate today—any amount you can spare each month is appreciated, even just the price of a cup of coffee.

The Nation does not bow to the interests of a corporate owner or advertisers—we answer only to readers like you who make our work possible. Set up a recurring donation today and ensure we can continue to hold the powerful accountable.

Thank you for your generosity.

Ad Policy
x