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In the United States the writer tends to become an entrepreneur, competing with other literary vendors marketing their characters and language, their humor or drama, to a skeptical and distracted public. In Israel, it seems, they order things differently. For a nation perpetually in crisis, with an ancient prophetic tradition behind it, the serious writer remains something of a sage, a wisdom figure who speaks with authority. Amos Oz has been such a presence on the Israeli scene for close to four decades, publishing not only novels and stories but political journalism, literary essays and Op-Ed columns, never wholly disengaging his state of mind from the state of the nation. Yet his public pronouncements, always as beautifully crafted as his fiction, have never laid to rest the inner demons that power his creative work. This is especially evident in his newest novel, The Same Sea. Despite its deceptively light tone, it reads like one of the most personal books he has yet written.
The Same Sea is at once spare and lushly experimental, an unusual mixture of hard, precise prose that drives the story forward and often lyrical, evocative verse that bathes us in the mental glow of each of the characters. The musical qualities of this verse, strong in Hebrew, are largely lost in translation, but its strategic line-breaks and numerous biblical echoes, especially from the Song of Songs, save it from becoming altogether prosaic. The story is so simple that the author can sum it up in his opening lines. It centers on a triangle familiar from some of Oz's earlier books--the mild, practical father; the languid, troubled mother, who has recently died; and their only son, who has fled home in the wake of her death and, in this case, gone off mountaineering in Tibet. It would not seem possible for a writer to build his novel around three characters whom we never see in one another's company: the widowed father, trying half-heartedly to resume his life, the deceased mother, not yet fully accepting her death, and the distant son, surrounded by his mother's palpable presence, sleeping with women who bring her back to him, trying aimlessly to outrun his grief.
Yet this is a book in which the dead are never wholly dead, where memory and meditation are more vibrant than action, while time and distance are seen less as objective facts than as constantly varying states of mind. It's also a book in which the fictional narrator, who resembles the author in every biographical detail, repeatedly emerges from behind the proscenium to sort out his own memories, which are precisely the ones that fed into the story. Just as the characters swarm about him, they inhabit one another's minds as well, communicating across continents with some of the mobility and omniscience an author usually reserves for himself.
In short, this is a book about someone writing a novel, showing us how it lives within him while it is also spilling out onto the page. Yet somehow, even at this remove from direct storytelling, the characters resonate. Amos Oz has written other versions of this father, this mother, this boy, in Hill of Evil Counsel, for example, but never has mingled them so clearly with his own past, which instead of fading has grown more insistent with time. Confronting mortality himself, he feels more impelled to take stock of his own dead. The loss of his parents, especially his mother's suicide when he was 13, still obsesses him as he approaches 60. The narrator even has one of his characters, the son's carefree 26-year-old girlfriend, try to talk him out of his brooding mood. "Your mother killed herself/and left you quite shattered.... But for how long? Your whole life?/The way I see it being in mourning for your mother for forty-five years is/pretty ridiculous." The narrator sees it differently. How can he bail out? "How can you jump from a plane/that's already crashed and rusted or sunk under the waves?" For him the dead continue to haunt the living. Yet what she says has the authentic ring of the younger generation, and the author, with the warm generosity of Chekhov, respects its callow wisdom and healthy insensitivity, which part of him would love to emulate.
The Same Sea is magnanimous toward characters who could just as well be brutally satirized or dismissed--the coarse yuppie always on the lookout for a good deal, the ill-favored film producer, hopelessly unlucky with women, who becomes fixated on a character in a script, the girl who casually sleeps with nearly all the male characters, including (almost) her boyfriend's widowed father. An underlying tenderness softens their hard edges. As in a Renoir film or Chekhov story, they somehow surprise the reader into sympathy and a wistful tolerance. Unexpectedly, too, they begin to nurture one another.
One feature of this enchanting book that I have already mentioned stands out most strikingly. As the story unfolds, the author keeps intervening in it, at first pushing his pad aside and wondering "how on earth/he came to write such a story," but gradually interacting with his characters, commenting on the film script that the girlfriend is trying to sell, offering little scenes from his writing life and recollecting his own parents and childhood. At first it seems he is playing a postmodern game, violating the boundaries of the novel by wantonly mixing poetry and prose, fact and fiction, puncturing our suspension of disbelief. Worse still, we wonder whether the writer is simply losing interest in his own story, taking it over. But it soon becomes clear that, on the contrary, the story is so real to him that the people in it have invaded his life, and not only when he sits composing at his desk.
As he works in the garden, all the people in his head, real and imagined--where to draw the line?--the dead and the living, his children, his grandchildren, the characters from the novel, all his own selves, seem right there with him, tossed up from the same sea, pitching in despite their different views of how the gardener's work should be done. This is a fanciful conceit, often used in the Renaissance for poetic creation, yet something about it rings ingeniously true. This is no symbolic landscape of ideas and images but a scene showing us the writer himself, away from his work but with his mind still abuzz. In this flux, paradoxically, he feels a contentment that allows him to set his demons aside, the dead who will not stay dead, the characters who insist on a life of their own, the fears for the future that poison the present: "Grief fear and shame are as far from me today as one dream is/from another," he says. "Whatever I have lost I forget, whatever has hurt me has faded,/whatever I have given up on I have given up on, whatever I am left with/will do." For the time being, at least, he can dwell in the moment. "Later I'll go back to my desk," he concludes, "and maybe I'll manage to bring back/the young man who went off to the mountains to seek the sea/that was there all the time right outside his own home."
Why in 1973 did Chile's democracy, long considered the crown jewel of Latin America, turn into Augusto Pinochet's murderous regime? Why did the United States, which helped Pinochet seize power from Salvador Allende, support the violent dictator for nearly two decades? Scholars answering these questions have usually focused on the threat posed by Allende, the first elected Marxist head of state, to Chilean and US business interests and to the cold war foreign policy of the United States. But recently declassified documents, along with the reissue of Patricia Politzer's Fear in Chile: Lives Under Pinochet, suggest that the Chilean counterrevolution, however much shaped by immediate economic and political causes, was infused with a much older, more revanchist political spirit, one stretching as far back as the French Revolution.
Edward Korry, who served as US ambassador to Chile between 1967 and 1971, greeted Allende's election in 1970 as if the sans-culottes were at the gate. Before all the votes were in, he smelled the "stink of defeat" and could hear "the mounting roar of Allendistas acclaiming their victory" arising "from the street below." Although no guillotine blade had yet dropped, material declassified by the United States over the past couple of years shows that Korry fired cable after cable back to Washington, warning of "the terror" to come and citing Baudelaire to brand Allende a "devil."
It may seem bizarre that an LBJ-appointed Democrat would pepper his diplomatic missives with the overheated prose of French romanticism. After all, critics have charged cold war liberals, such as Robert McNamara and McGeorge Bundy, with employing a dry calculus in deciding the number of casualties needed to defeat Communism. But Korry was no bloodless bureaucrat. In fact, in both tone and content, his writings were remarkably similar to those of the illiberal Joseph de Maistre, the arch-Catholic reactionary who launched violent, intoxicated attacks on the French Revolution. By injecting medieval Catholic orgiastic mysticism with the revolutionary zealotry of his contemporaries, Maistre offered a compelling alternative to earthly promises of secular justice and political participation. He was the first who understood that if a counterrevolution was to be won, it would be necessary to win the "hearts and minds" of what would come to be known as the masses.
As fervidly as Maistre hated la secte of Jacobins and eighteenth-century rationalists, Korry disdained Allende and his Popular Unity followers, and largely for the same reason: Where Maistre rejected the idea that people could be governed by enlightened principles, Korry dismissed as "dogmatic and eschatological" those who believed that "society can be structured to create paradise on earth." And both men reserved their strongest scorn for the pillars of the old regime--church, army and state--because, either for reasons of ineptitude or corruption, they had failed to see and to confront the evil before them. Lost in a "myopia of arrogant stupidity," the elites and officials who had allowed Allende to come to power were a "troupe of fools and knaves" leading Chile to the "marxist slaughter-house." It is as if Korry saw the revolution as divine retribution against a decaying polity. "They should be given neither sympathy nor salvation," he said of the weak-willed ruling party.
Echoing Maistre's observation that republican rule is ill suited to protect society against revolutionary fanaticism, Korry complains in his cables about a gracious political culture that places no brake on Allende's determination: "Civility is the dominant characteristic of Chilean life. Civility is what controls aggressiveness, and civility is what makes almost certain the triumph of the very uncivil Allende." Neither the military nor the outgoing president, Eduardo Frei, "have the stomach for the violence they fear would be the consequence of intervention," Korry wrote to Washington. The Communist Party, in contrast, Korry warned, was "that most clear-minded and cohesive force in Chile.... Allende is their masterwork in Latin America and they do not lack for purpose or will."
Korry worked to strengthen domestic opposition to Allende's Popular Unity coalition, yet he also opposed Henry Kissinger's plot to provoke a military coup (which led to the murder of Chilean Gen. René Schneider). Instead, he advocated patience, confident that, with encouragement, internal dissent would eventually oust Allende. Again, remarkably akin to Maistre, Korry felt that restoration had to come from within rather than be imposed from without. He had faith that time favored his position; that the revolutionaries, in their effort to build a society that ran against human nature, would soon exhaust themselves; that rumor and chaos, unavoidable spawns of popular rule, would fuel an irresistible counterwave that would sweep them from power.
In fact, CIA destabilization strategies, both in Chile and in other Latin American nations, seem to draw directly from Maistre's restoration scenario, which relied on counterrevolutionary determination to generate dissension. Rumor acts as the cat's-paw for fear, poisoning commitment, corroding solidarity and forcing an acceptance of inevitable reaction. In Chile the CIA, in a cable dated September 17, 1970, set out a plan to
create the conviction that Allende must be stopped.... discredit parliamentary solution as unworkable...surface ineluctable conclusion that military coup is the only answer. This is to be carried forward until it takes place. However, we must hold firmly to the outlines or our production will be diffuse, denatured, and ineffective, not leaving the indelible residue in the mind that an accumulation of arsenic does. The key is psych war within Chile. We cannot endeavor to ignite the world if Chile itself is a placid lake. The fuel for the fire must come within Chile. Therefore, the station should employ every stratagem, every ploy, however bizarre, to create this internal resistance.
After the end of World War II, when demands for social democratic reform swept the continent, a series of coups and political betrayals successively radicalized and polarized social movements. The Old Left gave way to the New, and calls for reform climaxed into cries for revolution. By the late 1960s, Latin American military elites and their US allies knew, as Maistre knew two centuries earlier, that a simple changing of the guard would no longer be enough to contain this rising tide: "We are talking about mass public feeling as opposed to the private feeling of the elite," wrote the CIA about the intended audience of its "psych war" in Chile. The Latin American military regimes that came into power starting in the late 1960s combined terror and anti-Communist Catholic nationalism to silence this revolutionary roar. As Gen. Oscar Bonilla, who helped Pinochet install his seventeen-year dictatorship, put it, "What this country needs is political silence. We'll return to the barracks when we have changed the mentality of the people."
Patricia Politzer's Fear in Chile: Lives Under Pinochet recounts, through fifteen first-person testimonies gathered in the mid-1980s, while Pinochet was still in power, how his dictatorship did just that. By 1973, the United States had succeeded in its stated goal of extinguishing Chilean civility and igniting political passions. It seemed to many that their country had become ungovernable. Chronic shortages of basic goods, violent conflicts, political impasses and swirling rumors of coups and invasions wore Chileans down.
Nearly all of Fear in Chile's witnesses begin their accounts with the coup, and they all convey the exhaustion and confusion of the moment. Andrés Chadwick Piñera recounts his lonely sadness at hearing of Allende's death while his middle-class family, wife and neighbors celebrated. Sympathetic to the revolution, he burned his books and eventually made peace with the regime. Even the most committed became disoriented. Raquel, a student member of the Communist Party, recalls the uncertainty of revolutionary leadership, which told members to first do one thing, then another. Blanca Ibarra Abarca, a shantytown community leader, became "furious" after listening to Allende's radio message broadcasting news of the coup. She wanted "to do something, to fight," but was paralyzed by "pain and impotence." Manuel Bustos Huerta, president of his union, called a meeting but "no one knew anything...some people said we should go home, and others said we should take over the factory. Finally, after much discussion, we decided that people should go home." (Maistre wrote, nearly 200 years earlier, of how confusion would replace revolutionary resolve with resignation: "Everywhere prudence inhibits audacity.... On the one side there are terrible risks, on the other certain amnesty and probable favors. In addition, where are the means to resist? And where are the leaders to be trusted? There is no danger in repose.")
At times the polarization described by Politzer's witnesses seems absolute. While many wept upon hearing news of Allende's death, others bonded in anti-Communist solidarity: "Everyone from the block got together in a neighbor's house to celebrate.... Everyone brought something and it was a very joyous occasion."
But it is where the testimonies intersect, often at unexpected junctures, that Fear in Chile reveals just how deep and popular both the revolution and counterrevolution were. Blanca Ester Valderas and Elena Tesser de Villaseca recount radically different experiences and backgrounds. Valderas is a poorly educated rural woman whose husband was murdered in Pinochet's coup. Under Allende, after growing weary of following her husband through a series of dead-end jobs, Valderas joined the Socialist Party and was appointed mayor of her town. Even after the coup, when she was forced to change her name and go into hiding, she continued in politics, working with Chile's nascent human rights organizations. Tesser de Villaseca is a well-to-do "Pinochet diehard" who untiringly organized women to bring Allende down, even though she denies that either she or her husband is "political." Nor did she return home after Pinochet took power; instead Tesser de Villaseca and her friends threw themselves into myriad social welfare organizations aimed at making Chileans "a sound race again, to make the country healthy." Despite the different historical consequences of their actions, both women used politics as an avenue of upward human mobility, to escape the restraints of family and to influence civic life.
In Costa-Gavras's movie Missing, which, while not mentioning Chile specifically, depicts Pinochet's coup, the first repressive act shown is of soldiers pulling a woman off a bus queue and cutting off her slacks, warning her that in the new nation, women do not wear pants. Many of the voices in Fear in Chile recall similar acts of violence: men who had their long hair shorn; women who were ordered to wear skirts; a worker who was arrested and tortured for being "an asshole" and not acting sufficiently submissive to authority. Notwithstanding Allende's supposed alignment with the Soviet Union and his threat to economic interests, acts like these illustrate that the real danger of the Chilean left was not that it undermined secular liberal democracy but that it promised to fulfill it, to sweep away the privilege and deference of patriarchy and class. "It was as if we had suddenly returned to a past era," recalls the wife of an Allende functionary in recounting her dealings with male military officers who, prior to the coup, she'd treated as friends and equals.
For many, Pinochet realigned a world that had spun out of control, and the power of Politzer's book is that it takes seriously the concerns of his supporters. Pinochet remained popular because he satiated the desire of many Chileans for both order and freedom. He haunts the pages of Fear in Chile like Maistre's powerful but distant sovereign, who "restrains without enslaving." As one of Pinochet's supporters put it, "I believe in a democracy in which certain general objectives are submitted to a vote; after that, each matter should be handed over to experts capable of realizing those objectives. In a family, for instance, where there is a health problem, you don't have a democratic vote about what steps to take."
It is this image of a family that is constantly invoked by followers of the regime to symbolize a just society, a family with Pinochet as the wise and strong father ("I adore Pinochet," says Tesser de Villaseca. "I adore him because he is a superhuman person who is also sensible and worthy") and his wife, Lucía, as the empathetic mother ("an extraordinary woman," says a Pinochet colonel, "who has created a volunteer corps in Chile that should be an example to the world. She's like a diligent little ant who works in different areas and also collaborates well with her husband").
Pinochet's success in generating a degree of popular legitimacy ultimately rested on violence and terror. By the time he left office, in 1990, his regime had arrested 130,000 people, tortured 20,000 others and, if the killing that took place during the coup is included, murdered between 5,000 and 10,000 Chileans. Fear not only led people to burn their books, drop out of politics, go into hiding and exile and switch allegiances, but allowed those who supported the government and dreaded a return to anarchy and conflict to justify murder: "I don't have any special knowledge about DINA [Pinochet's intelligence agency, responsible for a good deal of the terror], but if they were really out to find people working against democracy, people who didn't hesitate to kill to achieve their goals, I think what they were doing was good. I'm not one of those who don't believe that there were disappeared persons," says Carlos Paut Ugarte, an economist who returned to Chile following Allende's overthrow to work in Pinochet's government.
From Edmund Burke to Jeane Kirkpatrick, it has been the lie of modern counterrevolutionary thinkers that, against totalitarian abstractions, they defended historical actuality. The status quo is what should be, they say, and any effort otherwise leads straight to the guillotine or the gulag. But Pinochet's god, father and homeland were no less utopian and intangible than the just nation that Allende and Popular Unity hoped to build--the difference being that Pinochet had guns and the United States.
In his day Maistre was optimistic that restoration could be brought about with little violence. "Would it be argued," he asked, "that the return from sickness to health must be as painful as the passage from health to sickness?" Writing before the great counterinsurgency terrors of the nineteenth and twentieth centuries, he can be excused his sanguinity. But Korry, too, liked to draw on historical analogies to make his case, and he has no such excuse. "There is a graveyard smell to Chile," he wrote immediately after Allende's election, "the fumes of a democracy in decomposition. They stank in my nostrils in Czechoslovakia in 1948 and they are no less sickening today."
It is too bad Korry couldn't escape the prison of his own abstractions and draw a lesson from a more relevant historical referent: Indonesia in 1965, where anti-Communist government agents slaughtered, as the United States watched, hundreds of thousands of its citizens. After all, the analogy was not lost on the CIA, which dubbed Pinochet's coup "Operation Jakarta."
At work recently, I went to get a ham sandwich from the university cafeteria. I discovered, to my vocal dismay, that the well-loved food counter offering homemade fare had been torn out and replaced by a Burger King franchise. Questioned about this innovation, the head of "food services" insisted that
it had been implemented in response to consumer demand. An exhaustive series of polls, surveys and questionnaires had revealed, apparently, that students and faculty were strongly in favor of a more "branded feel" to their dining environment.
It is worth pausing over the term "branded feel." It represents, I think, something profound: The presence of Burger King in the lunchroom is claimed to be a matter of affect. It addresses itself to "feelings," it meets a need that is more emotional than economic. This need has been identified, I was informed, by scientific and therefore inarguable means. The food-services honcho produced statistics that clearly indicated a compelling customer desire for bad, expensive food. According to his methodology, my protests were demonstrably elitist and undemocratic.
It is hardly news that opinion polls are frequently used to bolster the interests of those who commission them. But in recent years the notion that opinion can be measured in quantifiable terms has achieved unprecedented power and influence over public policy. The American penal system, for instance, has been rendered increasingly violent and sadistic as a direct response to opinion polls, which inform politicians that inhumane conditions are what voters desire. The thoughts and emotions of human beings are regarded as mathematically measurable, and the practical effects of this notion are now perceptible in the most mundane transactions of daily life.
This quantified approach to human nature is the result of the importation of theoretical economics into the general culture. Since the marginalist revolution of the late nineteenth century, neoclassical economists have rigidly confined their investigations within the methodological paradigm of positivist science, and they aspire in particular to the model of mathematics. Economists seek to produce empirically verifiable, statistical patterns of human behavior. They regard such studies as objective, unbiased and free of value-laden, superstitious presuppositions. The principle of "consumer sovereignty" hails this mode of procedure as the sociological arm of democracy, and it has made economics the most prestigious of the human sciences.
As David Throsby's Economics and Culture and Don Slater and Fran Tonkiss's Market Society show, the procedures of academic economists are now being further exalted to a position of dominant influence over everyday experience. Homo economicus is fast becoming equated with Homo sapiens. When airlines refer to passengers as "customers" and advise them to be "conservative with your space management," this development may seem trivial or comic. But in their very different ways, these books suggest that beneath such incremental cultural mutations there lurks an iceberg of titanic dimensions.
The Australian academic David Throsby is about as enlightened and humanistic as it is possible for a professional economist to be. He is also an accomplished playwright, and his influence on the political culture of his native land has been extensive and unvaryingly benign. He begins from the accurate supposition that "public policy and economic policy have become almost synonymous," and his intention is to rescue culture from the philistinism of businessmen and politicians who are incapable of lifting their eyes above the bottom line. It is a lamentable sign of the times, however, that he sees no other means of doing so than by translating aesthetic endeavor into quantifiable, economic terms. As he puts it, "If culture in general and the arts in particular are to be seen as important, especially in policy terms in a world where economists are kings, they need to establish economic credentials; what better way to do this than by cultivating the image of art as industry."
In order to cultivate this image, Throsby makes extensive if ambivalent use of the "rational-choice theory" derived from the work of Gary Becker. In Becker's opinion, the kinds of decision-making that economists contrive to abstract from the actions of people conceived as economic agents can be extrapolated to explain their behavior in areas of life that were once, romantically and unscientifically, thought of as lying beyond the arid terrain of rational calculation: love, for example, or aesthetic endeavor. This emboldens Throsby to ask whether we "might envisage creativity as a process of constrained optimisation, where the artist is seen as a rational maximizer of individual utility subject to both internally and externally imposed constraints," and to postulate "a measure...of difference in creativity (or 'talent'), in much the same way as in microeconomic analysis differences between production functions in input-output space measures differences in technology."
There are enough caveats in Throsby's book to indicate a laudable reluctance to engage in this project; however, he evidently feels that the current climate of opinion leaves him no other choice. He is thus driven to apply the economic understanding of "value" to cultural phenomena, and to engage in a "consideration of culture as capital...in the economic sense of a stock of capital assets giving rise over time to a flow of capital services." Much of this book consists of a monomaniacal reinscription of life itself into the technical discourse of neoclassical economics. We are therefore subjected to lengthy discussions of "cultural capital" (formerly known as "culture"), "social capital" (a k a "society"), "physical capital" (née "buildings"), "natural capital" (alias "nature") and of course "human capital" (once referred to as "people"). There is, it seems, no limit to the colonizing potential of economics: "If broader cultural phenomena, such as traditions, language, customs, etc. are thought of as intangible assets in the possession of the group to which they refer, they too can be brought into the same framework."
We are faced here, essentially, with the quantification of all human experience. Not merely economic behavior but every aspect of life and thought can be expressed under the statistical rubric and studied in mathematical form. The notion of the "stakeholder," dear to Tony Blair, whose ambition to create a "stakeholder society" is overt and unapologetic, is fundamental to this project.
A stakeholder stands in relation to the world as a shareholder does to a corporation. He (or she) casts a cold eye on his surroundings and perceives only his "stake" in them; he rationally considers the means by which he may optimally maximize their benefits. The stakeholder, then, is not human. He is rather a quantified abstraction from humanity, a machine designed for the calculation of marginal utility. Good-hearted economists such as Throsby would retort that the stakeholder does not enjoy an empirical existence; he is merely a useful theoretical construct. Would that it were so. But in fact, as Hannah Arendt said of neoclassical economics' cousin, behavioral psychology: "The problem...is not that it is false but that it is becoming true."
There is an interesting convergence between rational-choice theory and the venerable tradition of socialist materialism. Both approaches insist that the real factor motivating human behavior is economic self-interest: that of an individual in the former case, and that of a social class in the latter. The British sociologists Don Slater and Fran Tonkiss address many of the same questions as Throsby in their book Market Society, but they view the conquest of intellectual and social life by economics from a more traditionally leftist perspective. Like Throsby, Slater and Tonkiss acknowledge that "market logic has come to provide a means of thinking about social institutions and individuals more generally," but instead of concluding that students of aesthetics must therefore incorporate economic concepts into their practice, they envisage a movement in the other direction. Today, they claim, "the economist's task of explanation is as much interpretive or hermeneutic as it is mathematical."
Slater and Tonkiss are influenced here by the "rhetorical turn" that economists such as Deirdre McCloskey have recently attempted to introduce into their discipline. The increasingly abstract nature of money, it is claimed, lays bare the fact that financial value, like semiotic meaning, is an imaginary and therefore arbitrary mode of signification. As such, money can be studied using terms and concepts drawn from rhetoric and literary criticism. (An amusing parody of this idea occurs in Will Self's novel My Idea of Fun, which features a "money critic" whose job is to pontificate about the aesthetic qualities of various forms of finance.) Slater and Tonkiss present this as an appealing reversal of intellectual roles: "Whereas the central preoccupation of critical social analysis has traditionally been the way in which economic rationality dominates culture, contemporary social theory has been increasingly concerned with the central role of cultural processes and institutions in organizing and controlling the economic."
Although their emphasis is different, Slater and Tonkiss's argument leads to the same essential conclusion as Throsby's: It no longer makes sense to distinguish between "economics" and "culture," or between "the market" and "society." In practice, it makes little difference whether one regards this as an incursion of aesthetics into economics or vice versa. Indeed, Slater and Tonkiss are a good deal more pessimistic than Throsby about the consequences of this development. To their credit, they are willing and able to introduce into the discussion concepts like "commodification" and "alienation," from which even liberal economists like Throsby recoil in horror. But they stop well short of the bleak dystopianism of Adorno, and their slightly anodyne conclusion is that "markets are not simply good or bad, because they are highly variable." This pluralism is forced upon them, because their book is intended as a historical survey of various theoretical approaches to the market: Market Society provides admirably lucid and meticulously fair readings of Smith, Ricardo, Durkheim, Simmel, Weber and Polanyi. Despite its historical approach, the most beguiling feature of the book is that its treatment of such past thinkers is undertaken with a prominent sense of our present predicament.
Discussing the economist whose theories have had the greatest influence on that predicament, Slater and Tonkiss remind us that "Hayek held that ultimately there were no economic ends as such; economic action always served ends that were non-economic in character because needs and desires are exogenous (or external) to the market setting." But to say that there are no economic ends is the same as to say that there are only economic ends. It is, in other words, to abolish any distinction between the economic and the noneconomic. Toward the end of Economics and Culture, Throsby observes that "in primitive societies...culture and economy are to a considerable degree one and the same thing." By this definition, as each of these important and timely books suggests, our society may be the most primitive of all. Can anyone, today, escape the "branded feel"?
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