According to Mike Allen’s “Playbook ”—a daily memo of DC conventional wisdom—the biggest story of the day involves remarks by the CEO of Coca-Cola about the horrid US tax structure. Mukhtar Kent says  that his company finds it easier to do business with China and Brazil than the United States because of our antiquated and unfair tax code:
“They’re learning very fast, these countries,” he said. “In the west, we’re forgetting what really worked 20 years ago. In China and other markets around the world, you see the kind of attention to detail about how business works and how business creates employment.”
“I believe the U.S. owes itself to create a 21st century tax policy for individuals as well as businesses,” he said. Mr. Kent, speaking on the sidelines of the Clinton Global Initiative conference, hit out specifically at US provisions that tax companies for repatriating cash earned overseas. Coke does not disclose how much cash it holds overseas.
“If you talk about an American company doing business in the world today with its Chinese, Russian, European or Japanese counterparts, of course we’re disadvantaged,” Mr. Kent said. “A Chinese or Swiss company can do whatever its wants with those funds [earned overseas]. When we want to bring them back, we are faced with a very large tax burden.”
Allen breaks his supposed journalistic objectivity for a moment, and dubs this plea for lower corporate tax rates a “chilling story” that will “drive debate for ’12 and SuperCommittee.” He adds that “This is a massive wakeup call for official Washington…. The Coke dude’s sentiments, which we hear CONSTANTLY and CONSISTENTLY from executives around the country, explain why an independent presidential candidate could have historic support, and why big money is panting after New Jersey Gov. Chris Christie.” (Emphasis is his).
Indeed, Republicans are already seizing on Kent’s comments. Virginia Governor Bob McDonnell, who is rumored  to be on many a vice-presidential short list, said today that he was “staggered” by Kent’s comments, and echoing Allen, said it should be a “wakeup call” to Washington.
This is shaping up to be a major talking point for lowering corporate tax burdens, akin to the Democrats’ promotion of Warren Buffett’s pro-tax position. So it’s very important to get this straight: in virtually every way, it’s ludicrous to listen to what the CEO of Coca-Cola has to say about federal taxes.
For one thing, Coca-Cola enjoys very low federal taxes, and pays a lower rate than most Americans. According to Citizens for Tax Justice , the company’s current federal tax expense is $470 million, which is only 6.5 percent of the $7.2 billion in pre-tax profits that Coca-Cola reported last year. That’s a pretty rosy rate, and certainly does call for a retooling of the tax code—though not in the way Mukhtar Kent wants. (The company told CTJ they actually paid at a 38 percent rate, but would not release any documentation).
Part of the reason that Coca-Cola pays such a low rate is that it parks profits in overseas tax havens like the Cayman Islands . The company has saved  $500 billion in some years by hiding profits there.
These overseas profits actually get to the heart of what Kent is after—he mentions that Coca-Cola cannot bring those profits back without a “very large tax burden.”
The repatriation of overseas earnings is a big issue for multinational corporations based in America—if they want to bring back profits made overseas, they must pay the standard 35 percent tax rate. In 2004, big business  got Congress to approve a repatriation holiday in which overseas profits could be brought back and taxed at a 5.25 percent taxation instead of 35 percent. It was sold as a jobs-creating measure: companies would bring back a lot of overseas money, which would spur investment here and jobs here.
A lot of overseas profits came back, but unfortunately—yet predictably—the jobs never materialized. The Congressional Research Service later found  “little evidence exists that new investment was spurred.” In fact, a comprehensive study  found that 92 percent of the money that was brought back was used to enrich shareholders and executives.
Moreover, many of the companies that participated in the repatriation ended up  laying off workers in the following months and years. On top of that, many of these companies—including Coca-Cola—now have much more money parked overseas than they did before the repatriation holiday. Coca-Cola repatriated  $6.1 billion of the $9.8 billion it had in overseas profits in 2004—but today, the company has $20.8 billion parked overseas, more than triple that amount.
So, what Muhktar Kent is really saying: though his highly profitable company’s already-low federal tax rate is abetted by hiding profits overseas, he’d like to bring back those profits at an outrageously low rate so that his company can get even richer. Otherwise they’ll keep the money in China, or Brazil, or wherever. That’s fine for Kent—it will certainly help his shareholders, which is his only true motivation. Just don’t tell Mike Allen.