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Online Media Kit - Our Audience | The Nation

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Media Kit

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Our Audience

TheNation.com has attracted an engaged, highly educated, hyper–influential audience that is well known for shaping the national political agenda and for establishing consumer preferences. According to a recent survey, nearly 70 percent of Nation readers are self–acknowledged influencers, readers whom friends and colleagues consult for advice regarding purchasing decisions and political action.

TheNation.com's audience:*

  • Unique visitors (average/month): 1.2 million**
  • Age (average): 51
  • Household income (average): $86,636
  • College graduates: 78%
  • Graduate degrees: 39%
  • Male: 66%
  • Female: 34%
  • Married/domestic partnership: 61%
  • Single: 39%

Favorite site:

  • Recommended site: 89%
  • Bookmarked site: 71%
  • Returning visitor 1+ years: 60%
  • Visit 3x+/week: 54%

Action resulting from reading TheNation.com:

  • Discussed/referred an article: 83%
  • Became aware of political, social, or environmental issue: 74%
  • Read a specific book: 58%
  • Contacted an elected official: 40%
  • Donated to cause: 39%

Topics felt strongly about:

  • Social justice: 82%
  • Economic justice: 77%
  • Human rights: 75%
  • Open government: 74%
  • Peace: 69%
  • The environment: 68%

Purchases in past 12 months:

  • Books: 72%
  • Movies: 48%
  • Music: 46%
  • Alcohol: 54%

Activities in the past 12 months:

  • Museum: 66%
  • Vacation
    • Personal only: 60%
    • Combined business/personal: 22%
  • Movie
    • After first weekend released (usually): 58%
    • On first weekend released (usually): 16%
  • Concert (live): 54%
  • Theater (live): 43%

 

*Source: 2009 Proprietary Survey of Online Audience.
**Google Analytics December 2009. Please call for most current data.


Andrew Pedersen
Associate Publisher Sales
212-209-5445
apedersen@thenation.com

Ellen Bollinger
Vice President, Advertising
212-209-5415
ellen@thenation.com

The Nation
33 Irving Pl.
New York, NY 10003
212-209-5400