Advertising Placements, Rates, and Specifications | The Nation

Advertising Placements

Ad placements throughout the site include rectangles (300x250), half-page ads (300x600), and leaderboards (728x90).
TheNation.com provides the following targeting options and content sections to assist you in customizing your campaign:

Targeting options:

• Frequency cap
• Day/evening part
• Geo-targeting
• Content targeting

Content channels:

• Politics & Government (US and International), Activism & Organizing, War & Peace
• Blogs
• Multimedia
• Books & the Arts
• Media, Internet, Business, Economics, Law & Justice
• Green Economy, Health, Science & Environment
• Human Rights, Labor, Gender & Sexuality, Race, Ethnicity & Religion
• Nation Classroom (Teacher's Guide), Student Nation, Youth, Education & Children

TheNation.com supports the following advertising formats:

• IAB Universal Ad Package accepted
• Rich and Flash media accepted
• User-initiated expanding ads (See specs below)

Rates

• CPM-based rates
• Minimum purchase of $2,500 within a 12-month period

Rates subject to inventory availability. Please contact us for customized proposal based on the parameters of your campaign.

Specs & Requirements

TheNation.com provides creative advertising solutions to help your business or organization achieve its marketing and promotional objectives. We offer a variety of rich media formats to assist you in obtaining a high return on your advertising investment.

Note: Third-party redirects cannot exceed 40k.

User-Initiated Expanding Ad Creative Guidelines:

Expanding ads are subject to frequency capping.

Expanded portion must close within 15 seconds and be clearly marked with a "Close X" button in at least 10-point type in the upper right corner of the expanded portion of the ad.

Expanded portion must automatically close when the user's cursor moves off the ad.

Ads that expand upon mouse-over must clearly indicate their rollover functionality with "roll over to expand," "roll over to learn more" or similar wording.

Expanding big boxes must be able to open to the left.

Expanding leaderboards must be able to expand down.

Expanding ads may only be viewed on certain browsers and operating system platforms.

The Nation.com will test expanding ads and will not show the ad in any browsers or operating systems where the technology causes system instability.

Flash Creative

The initial size of the Flash file cannot exceed 40k.

A backup gif or jpg image file (maximum file size is 25k) must be provided for browsers without the Flash plugin. This image should follow the specifications of an image ad of that size.

For the ad to click through properly, an invisible/transparent click layer button must be added on the topmost layer of the Flash file.

Attach this command to the invisible/transparent layer:

on (release) {
if (clickTAG.substr(0,5) == "http:") {
getURL(clickTAG,"_blank");
}
}

Do not edit the "http:" part of the clicktag, the clickthrough link is added later within the ad trafficking system.

Flash movies must be published as ActionScript 2 movies, ActionScript 3 is not accepted at this time.

Non-Flash Digital Video

Audio for video ads must be user-initiated.

Video players should gracefully accommodate both aspect ratios (4:3 or 16:9) by adding color bands or adjusting the player size to fit.

Accepted video durations:

• · Short-form video creative (a "bumper," 3-10 seconds in length)
• · 60-second spots

At least one of the following formats for companion ads: JPEG, GIF, PNG and SWF (Adobe Flash).

EmailNation

Rectangle Ad Specifications:

• Ad Size: 300x250
• Maximum file size: 40K
• Animation Limit: 5 cycles
• No SWF Flash files are accepted for EmailNation

100-Word Text Message Ad Specifications:

• 100 words or less
• Can include 25x25 pixel image

Dedicated Sponsors Policies & Requirements:

• The Nation reserves the right to reject any and all dedicated sponsors for reasons of taste, politics and/or sensibility.
• Ads must be delivered to Nation specs (jleeman@thenation.com) two business days prior to the scheduled mailing. The template and design of each dedicated e-mail needs to retain the integrity and the look of the newsletter.
• Each dedicated e-mail should be no longer than 250 words. It can contain as many links as desired.
• The Nation will not send more than one dedicated advertiser e-mail per week.
• All images included in the HTML code of the dedicated e-mail should be static (no Flash files will be accepted), under 40K, and included as separate JPGs or GIFs from the dedicated e-mail. The table width on dedicated e-mails can be no more than 684 pixels (table width="684").
   
• If sending HTML, provide a text-only version as well.
• A logo on white background must be provided, preferably in eps format, though gif/jpg/png may be accepted.

Liability

By advertising, you and your agency represent that your material is properly authorized and that any necessary consents have been obtained. By advertising, you and your agency jointly and severally indemnify The Nation Company, LP, and all of its employees and agents against all legal claims, actions and expenses. We reserve the right to reject any material we deem inconsistent with our standards. However, The Nation has a strong presumption against censoring any advertisement. Rates are subject to correction.