Online Media Kit - Our Audience | The Nation

Our Audience

TheNation.com has attracted an engaged, highly educated, hyper–influential audience that is well known for shaping the national political agenda and for establishing consumer preferences. According to a recent survey, nearly 70 percent of Nation readers are self–acknowledged influencers, readers whom friends and colleagues consult for advice regarding purchasing decisions and political action.

TheNation.com's audience:*

• Unique visitors (average/month): 1.2 million**
• Age (average): 51
• Household income (average): $86,636
• College graduates: 78%
• Graduate degrees: 39%
• Male: 66%
• Female: 34%
• Married/domestic partnership: 61%
• Single: 39%

Favorite site:

• Recommended site: 89%
• Bookmarked site: 71%
• Returning visitor 1+ years: 60%
• Visit 3x+/week: 54%

Action resulting from reading TheNation.com:

• Discussed/referred an article: 83%
• Became aware of political, social, or environmental issue: 74%
• Read a specific book: 58%
• Contacted an elected official: 40%
• Donated to cause: 39%

Topics felt strongly about:

• Social justice: 82%
• Economic justice: 77%
• Human rights: 75%
• Open government: 74%
• Peace: 69%
• The environment: 68%

Purchases in past 12 months:

• Books: 72%
• Movies: 48%
• Music: 46%
• Alcohol: 54%

Activities in the past 12 months:

• Museum: 66%
• Vacation
  • Personal only: 60%
  • Combined business/personal: 22%
• Movie
  • After first weekend released (usually): 58%
  • On first weekend released (usually): 16%
• Concert (live): 54%
• Theater (live): 43%

*Source: 2009 Proprietary Survey of Online Audience.
**Google Analytics December 2009. Please call for most current data.