Ellen Bollinger
212-209-5415
ellen@thenation.com


Leigh Novog
212-209-5414
leigh@thenation.com


Nancy Wildermuth
212-209-3388
nancy@thenation.com


The Nation
33 Irving Pl.
New York, NY 10003
212-209-5400









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Book Buying

 MRI
Index
 
Book buying habits
Purchased books in the last 12 months:18190%
Spent $200 to $300: 32%
Spent $750 or more on book: 12%
Bought 25+ books: 25%
Average number of books purchased: 18.8
 
Types of books purchased in the last 12 months
Nonfiction (net): 99%
Politics: 68%
History:38960%
Biography:29734%
Cultural/literary criticism: 33%
Bestseller: 31%
Philosophy: 26%
Economics: 21%
Reference: 21%
Social sciences: 20%
Travel: 20%
Art books: 20%
Other nonfiction: 24%
 
Reading habits
Hours spent reading books each week: 8.1
Became interested in reading a specific book as a result of reading The Nation: 62%
 
2008 Subscriber Study, MRI Market Solutions.