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For more information, please contact Leigh Novog
at (212) 209-5414 or leigh@thenation.com.
Deadlines
The Nation is published on Mondays, 47 times a year. The deadline for ad copy and placement is Wednesday, two weeks prior, at 3 PM Eastern time.
Specifications and Rates
CLASSIFIED RATES AND FREQUENCY DISCOUNTS: STANDARD $4.25/word, 15-word minimum ($63.75); PO boxes and telepone numbers count as two words.
1 to 3 insertions runs at the rate of $4.25 per word. A 15-word ad runs at the rate of $4.25 (per word) x 15 (words) = $63.75 per advertising insertion. Frequency discounts are provided for four or more insertions. PO boxes, telephone numbers and web addresses count as two words.
| Insertions | CPW |
| 1-3 | $4.25 |
| 4 | $3.95 |
| 5-10 | $3.70 |
| 11-24 | $3.15 |
| 25-46 | $2.75 |
| 47 | $2.60 (One full year of classified advertising in 47 issues for less than $1,850) |
Events
$210 for 50 words, $260 for 75 words, additional words (above 75) $2.25 each.
Classified
Type cannot be "styled." It will print in straight-line format with only the first few words bolded.
Personals
Advertisers pay an additional fee of $45 for Nation Box numbers, for 1-4 insertions. $50 for 5-10 insertions. $70 for 11-24 insertions. $100 for 15-47 insertions.
Categories
Please indicate your category preference where indicated on the order form. If your category does not appear, we can create a category for your ad.
Material
E-mail text to leigh@thenation.com. Fax (212) 982-9000. Mail: Leigh Novog, The Nation, 33 Irving Place, Eighth Floor, New York, NY 10003.
Logos
For an additional fee of $50 per insertion ($60 for color), we will print your logo and center the headline of your ad. The maximum size for a logo is 2.25" wide by 0.5" deep.
Payments
All classified ads must be prepaid with order. Make check or money order payable to The Nation. Payment must be made in US currency. Ads are not commissionable.
| Audience Profile |
| Demographics | |
| Median age: | 62 |
| Male/female: | 65/35% |
| Mean household income: | $103,400 |
| Attended college: | 95% |
| Direct Response | |
| Ordered anything by mail, phone or Internet: | 90% |
| Products ordered: | |
| Airline tickets: | 60% |
| Clothing/apparel: | 58% |
| Average spent annually: | $977.90 |
| Books | |
| Purchased books last 12 months: | 90% |
| Average number purchased: | 18.8% |
| Spent $300 or more last 12 months: | 32% |
| Bought 25 or more books last 12 months: | 25% |
| Cultural/civic activities | |
| Attended movies: | 72% |
| Attended music/dance performances: | 52% |
| Attended a lecture: | 50% |
| Attended a public meeting: | 45% |
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2008 Subscriber Study, MRI Market Solutions. |
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