Specs & Requirements for 2008

TheNation.com provides creative advertising solutions to help your business achieve its marketing objectives. We offer a variety of rich media formats to yield a high return on your advertising investment.

Any combination of offerings are available to you and allow for superlative flexibility in choosing an advertising strategy curtailed to your specific needs.

TheNation.com

Ad Product	Dimensions	File Size Non Rich Media	File Size Rich Media	Animation Limit
Half-page (Premium)	300x600	30k	40k	GIF 5 cycles, Rich Media 3 cycles
Medium Rectangle	300x250	20k	30k	GIF 5 cycles, Rich Media 3 cycles
Leaderboard	728x90	20k	30k	GIF 5 cycles, Rich Media 3 cycles
Skyscraper	160x600	20k	30k	GIF 5 cycles, Rich Media 3 cycles
Bottom Banner	120 x 240	15k	20k	GIF 5 cycles, Rich Media 3 cycles

Note: Third-party redirects cannot exceed 40k.

 

EmailNation

Ad Sizes: 468x60 HTML or 100 words and link

User-Initiated Expanding Ad Creative Guidelines:

Expanding ads are subject to frequency capping.

Expanded portion must close within 15 seconds and clearly be marked with a "Close X" button in at least 10-point type in the upper right corner of the expanded portion of the ad.

Expanded portion must automatically close when the user's cursor moves off the ad.

Ads that expand upon mouse-over must clearly indicate their rollover functionality with "roll over to expand", "roll over to learn more", or similar wording.

Expanding big boxes must be able to open to the left.

Expanding leaderboards must be able to expand down.

Expanding ads may only be viewed on certain browsers and operating system platforms.

The Nation.com will test expanding ads and will not show the ad in any browsers or operating systems where the technology causes system instability.

Ad Product	Dimensions	Maximum Expanding Size	File Size Non Rich Media	File Size Rich Media	Animation Limit
Medium Rectangle	300x250	610 x 250	30k	40k	GIF 5 cycles, Rich Media 3 cycles
Leaderboard	728x90	728 x 360	30k	40k	GIF 5 cycles, Rich Media 3 cycles

 

Flash Creative

The initial size of the Flash file cannot exceed 40k.

A backup GIF (maximum file size is 25k) must be provided for browsers without the Flash plugin. This GIF should follow the specifications of an image ad of that size.

For the ad to click through properly, an invisible/transparent click layer button must be added on the topmost layer of the flash file.

Attach this command to the invisible/transparent layer:

on (release) {getURL (clickTAG);}

 

Integrated Opportunities: Print/Web Hybrid
Reach our most engaged and active audience, by building a cross-media marketing program that partners your brand with The Nation magazine and TheNation.com. Drive frequency of your message simultaneously across print and digital media.

Contact Ellen Bollinger, VP Advertising, for more information: Ellen@TheNation.com.

 

Liability

By advertising, you and your agency represent that your material is properly authorized and that any necessary consents have been obtained. By advertising you and your agency jointly and severally indemnify The Nation Company, LP, and all of its employees and agents against all legal claims, actions, and expenses. We reserve the right to reject any material we deem inconsistent with our standards. However, The Nation has a strong presumption against censoring any advertisement. Rates are subject to correction.