I think that the press totally lost their professionalism in this instance.
They gave way too much importance to a story about a friend and colleague. Russert seemed to be a nice person and a good friend to many in the news media. However the news media hijacked the press and airwaves with this story.
CNN devoted a full evening to Russert. One person actually compared him to JFK.
It really shows us that how journalists create the news and amplify it based on their personal whims.
That's the important story and lesson behind the Russert coverage.