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At the end of the day even the most sophisticated grassroots electoral campaign relies on people. People like Meghan Schertz, a 29-year-old Obama volunteer, who's given up her Sunday afternoon to canvass the Washington Heights area here.
But it also depends on the people whom volunteers like Meghan meet. The names on her list are the product of data based on magazines they subscribe to, cars they drive, shops they visit and past votes they've cast. Each has a bar code, and Meghan has to place them on a five-point scale ranging from strongly for Obama to strongly for McCain.
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