The New Right-Wing Smear Machine (Page 4)

Faced with dubious attacks, circulating below the radar, campaigns find themselves in a familiar bind, one that handcuffed Kerry in 2004 when the Swift Boat charges first cropped up in ads, talk-radio and e-mail. If you respond, you run the risk of bringing the original false accusation to a wider audience. This is particularly true when the e-mails don't even have a putative author attached. "For lots of these e-mails, there's never any definable source," says Mikkelson. "They just seem to come out of nowhere."

That leads to the $64,000 question: are these anonymous attacks organic emanations of the diffuse political consciousness, or are they deliberately seeded by professional political operators? Mikkelson is skeptical that anyone could intentionally write the kind of e-mail that would take off virally. "Even people who are steeped in it, it's very, very difficult to start something deliberately that will catch on." Still, there's some evidence it's been done. Snopes determined that a gushing pro-Bush e-mail from 2004 about watching the President worship in the pews of St. John's Church in Washington was actually written by the press spokeswoman for Republican Senator Lamar Alexander. Her name is Laura Lefler, and she now works for Senator Bob Corker. I tried to contact Lefler to get a sense of what inspired her to write the e-mail and how, exactly, she disseminated it, but she wouldn't return my calls or e-mails.

The most notorious smear forward of this cycle is the Obama/madrassa canard, which represents the cutting edge of electronic rumor. At least two weeks before the Obama/madrassa smear appeared in the online magazine Insight, on January 17, it had been circulating widely in an e-mail forward that laid out the basics of Obama's bio in a flat, reportorial tone before concluding thus:

Obama takes great care to conceal the fact that he is a Muslim.... Lolo Soetoro, the second husband of Obama's mother...introduced his stepson to Islam. Osama was enrolled in a Wahabi school in Jakarta. Wahabism is the radical teaching that is followed by the Muslim terrorists who are now waging Jihad against the western world. Since it is politically expedient to be a Christian when seeking major public office in the United States, Barack Hussein Obama has joined the United Church of Christ in an attempt to downplay his Muslim background.
 Let us all remain alert concerning Obama's expected presidential candidacy.

Did you catch that typo in the crucial sentence? And the strategic deployment of Obama's middle name? It's a coldly effective bit of slander: a single damning lie (the school Obama attended was a run-of-the mill public elementary school) snuggled tightly within a litany of mundane facts, followed by dark insinuation.

Who wrote it? The unsatisfying answer is, we'll probably never know. "The thing to keep in mind about e-mail is that there is absolutely zero built-in security or data integrity," my friend Paul Smith, a software developer with EveryBlock.com, explained to me when I asked him if there was any way I could trace the Obama e-mail to its original author. "That's why there is spam. I could construct an e-mail from scratch and deliver it and have it seem like it was coming from Steve Jobs, and for all intents and purposes the receiver would have no way of knowing it wasn't from Cupertino."

But even if the identity of the e-mail's author was unrecoverable, it was still possible to trace back the roots of its content. The origin proved even more bizarre than I could have guessed.

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