The New Right-Wing Smear Machine (Page 2)

In that respect, the e-mail forward doesn't fit into our existing model of the right-wing noise machine's structure (hierarchical) or its approach (broadcast). It is, instead, organic and peer-to-peer. If the manufactured outrage over Kerry's botched joke about George Bush's study habits was the equivalent of a Hollywood blockbuster, the Gold Star Mother smear was like one of those goofy viral videos of a dog on a skateboard on YouTube. Of course, some of those videos end up with 25 million page views. And now that large media companies understand their potential, they've begun trying to create their own. Which prompts the obvious question: if a handful of millionaires and disgruntled Swift Boat Veterans were able to sabotage Kerry's campaign in 2004, what kind of havoc could be wreaked in 2008 by a few political operatives armed with little more than Outlook and a talent for gossip?

The smear forward has its roots in two distinct forms of Internet-age communication. First, there's the electronically disseminated urban legend ("Help find this missing child!"; "Bill Gates is going to pay people for every e-mail they send!"), which has been a staple of the Internet since the mid- '90s. Then there's the surreal genre of right-wing e-mail forwards. These range from creepy rage-filled quasi-fascist invocations ("The next time you see an adult talking...during the playing of the National Anthem--kick their ass") to treacly aphorisms of patriotic/religious uplift ("remember only two defining forces have ever offered to die for you, Jesus Christ...and the American Soldier").

For a certain kind of conservative, these e-mails, along with talk-radio, are an informational staple, a means of getting the real stories that the mainstream media ignore. "I get a million of them!" says Gerald DeSimone, a 74-year-old veteran from Ridgewood, New Jersey, who describes his politics as "to the right of Attila the Hun." "If I forwarded every one on, everyone would hate me.... I'm trying to cut back. I try to send no more than two or three a day. I must get thirty or forty a day."

Mike D'Asto, a 29-year-old assistant cameraman living in New York, received so many forwards from his conservative father he started a blog called MyRightWingDad.net, where he shares them with other unwitting recipients. "I suddenly have connected to all these people who receive these right-wing forwards from their brothers-in-law," D'Asto told me. "Surprisingly, a very large number of people receive these."

And that, of course, is the problem.

Rumormongering and whisper campaigns are as old as politics itself (throughout Thomas Jefferson's presidency opposition newspapers and pamphlets spread the word of his affair with Sally Hemings), but never has there been a medium as perfectly suited to the widespread anonymous diffusion of misinformation as e-mail. David Mikkelson, who, along with his wife, Barbara, founded and runs the website Snopes.com, knows this better than anyone. Devoted exclusively to debunking (and occasionally confirming) urban legends and e-mail-circulated apocrypha, Snopes attracts 4-5 million unique visitors a month, making it one of the Internet's most popular sites. In the early days, Mikkelson says, there were hardly any political urban legends, but that changed in 2000. "A lot of the things that were circulating in the world at large, things like ridiculing Al Gore for supposedly inventing the Internet," started to be passed along via e-mail, as well as "a photograph of Gore holding a gun intended to mock him for not holding it safely."

From the beginning, the vast majority of these Internet-disseminated rumors have come from the right. (Snopes lists about fifty e-mails about George W. Bush, split evenly between adulatory accounts of him saluting wounded soldiers or witnessing to a wayward teenager, and accounts of real and invented malapropisms. In contrast, every single one of the twenty-two e-mails about John Kerry is negative.) For conservatives, these e-mails neatly reinforce preconceptions, bending the facts of the world in line with their ideological framework: liberals, immigrants, hippies and celebrities are always the enemy; soldiers and conservatives, the besieged heroes. The stories of the former's perfidy and the latter's heroism are, of course, never told by the liberal media. So it's left to the conservative underground to get the truth out. And since the general story and the roles stay the same, often the actual characters are interchangeable.

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