The Nation.



Brand Hillary

By Greg Sargent

This article appeared in the June 6, 2005 edition of The Nation.

May 19, 2005

For liberals it remains to be seen whether this transaction will prove to be a good deal. Yet for some Democrats the trade is indeed worth it, as you could easily see during one of Clinton's first stops on her upstate swing, a speech to Democrats at a re-election fundraiser north of Albany. The event was closed to the press, and the Senator shed her typically demure, bipartisan approach and launched a sharp attack on the GOP. Yet she knew her audience--these were hardly red-meat-craving Democratic activist types. They were rural, moderate Democrats--small-town schoolteachers, librarians, general-store owners. So Clinton's assault was spirited, but even-tempered and larded with patriotic language.

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"We're seeing the slow and steady erosion of what made America great in the twentieth century," Clinton told her audience in an even tone. "When I got to the Senate I asked myself, What's going on here? At first I thought the President just wanted to undo everything my husband had done." Clinton waited a beat, then added, "And I did take that personally."

The audience laughed. "But then I thought, Wait a minute. It's not just about turning the clock back on the 1990s.... They want to turn the clock back on most of the twentieth century. They want to turn the clock all the way back beyond Franklin Roosevelt. Back beyond Teddy Roosevelt. That's why they're trying to undo Social Security. Make no mistake about it.

"What I see happening in Washington," Clinton continued, "is a concerted effort by the Administration and the leadership in Congress to really create absolute power. They want to control the judiciary so they can have all three branches of government. I really don't care what party you are--that's not in the American tradition.... Right now young men and women are putting their lives on the line in Iraq and Afghanistan, fighting for the America we revere. And that is a country where nobody has all the answers--and nobody should have all the power.... We all need to stand up for what made America great--what created a wonderful set of values that we revere, that we exported and tried to really inculcate in people around the world!"

Wild applause rolled over Clinton now, although it was unclear whether the crowd had appreciated the political subtleties of what they'd witnessed. She had offered a critique of the GOP sharp enough for any progressive--even as she'd given an approving nod to American exceptionalism and a paean to US troops defending our "values" abroad. She'd stoked the partisan passions of her audience--even as she'd sounded an above-partisanship note of concern about the state of the Republic. Indeed, she'd managed to pull off what many Democrats struggle to do these days: She'd weaved her criticisms into a larger narrative about America's past and future, criticizing the GOP leadership without sounding as if she wanted America to fail--when she said she was "worried" about America, you believed her.

Not long after that speech, Clinton appeared at a dramatically different event, a speech to a roomful of around 300 farmers. These were hard-bitten people who were fully prepared to believe that the Senator from Chappaqua is who her caricaturists say she is. When Clinton strode into that room, she was an entirely different Hillary from the one who'd addressed Democrats only hours earlier. Anyone accustomed to seeing Clinton on TV--where she sometimes seems stiff and insincere--would have been flabbergasted by her sudden transformation. She instantly, and effortlessly, became Homespun Hillary. Her vowels grew flatter, more rural-sounding. "Little" became "li'l." "Get" became "git." Entire pronouns vanished, as in: "Heard there are some places in California selling gas for three dollars a gall'n." She poked fun at city folk. Speaking about how farmers could make money supplying the specialty produce that New York restaurants need, she mimicked a demand made to her by city restaurateurs: "We need all those little funny things you don't know what they are when they put 'em on your plate."

The crowd seemed especially impressed with her command of their pocketbook issues. She talked about fuel prices, protecting farmers from foreign competition, the Senate's neglect of New York agriculture in favor of Western agribusiness. She touted an initiative she'd spearheaded making it easier for local businesspeople to sell products via the Internet: "Fella made fly-fishing rods and lures--all of a sudd'n found there were people in Norway who wanted to buy th'm!"

By the end, you could feel it: Her audience had been won over. Her listeners filed out, murmuring approval of what they'd heard. As Robert Madison, a Republican and owner of a small local dairy farm with his three sons, put it: "Real down-to-earth person. Knows what she wants to do for the farmer."

About Greg Sargent

Greg Sargent is a contributing editor at New York magazine. more...
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