Pierre Bourdieu's newsworthiness has become news. The profile of him in the New York Times deals more with how bright his star is than with its substance, and quite a bit of the attention Bourdieu receives from the French press has to do with the attention he receives from the French press. What set this cycle into motion? In France, where academics play a much larger role in public life than they do here, academic visibility is neither rare nor strange. So why did Bourdieu's particular brand of it become a media spectacle?

There are a number of reasons, some of which are obvious--for example, volume. Bourdieu gives televised addresses on the ills of television. He speaks about charged political issues, such as labor and immigration laws, at large demonstrations. He writes incendiary Op-Ed essays in major newspapers. Of course, in order to be taken seriously as a scholar while you do much more than your colleagues in the public arena, much more volubly, you must also maintain enormous intellectual credibility. Bourdieu does. He is professor of sociology at the Collège de France, the apex of French academe, as well as director of studies at the prestigious École des Hautes Études en Sciences Sociales. And Bourdieu very clearly worked his way to the top. In roughly forty years he has produced approximately thirty books, many of which are regarded by sociologists as major accomplishments. Indeed, the International Sociological Association put his Distinction: A Social Critique of the Judgement of Taste (1984) on its list of the ten most important works of sociology written in the twentieth century.

The book examines how aesthetic taste builds and reinforces social hierarchies. It is a typical theme for Bourdieu, who seeks in all his research to lay bare hidden mechanisms of power. When he writes bestselling essays in an activist key, Bourdieu can claim to be drawing directly on his expertise. In this regard, as is often pointed out, he stands in close proximity to another postwar maître penseur, Sartre.

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