The Noise on I-40

Beat The Devil

By Alexander Cockburn

This article appeared in the April 9, 2001 edition of The Nation.

March 22, 2001

Gallup, NM

Drive across the United States, mostly on Interstate 40, and you have plenty of time to listen to the radio. Even more time than usual if, to take my own situation, you're in a 1976 Ford 530 one-ton, plowing along at 50 mph. By day I listen to FM.

Bunked down at night, there's some choice on the motels' cable systems, all the way from C-SPAN to pay-as-you-snooze filth, though there's much less of that than there used to be. Or maybe you have to go to a Marriott or kindred high-end place to get it. By contrast, the choice on daytime radio, FM or AM, is indeed a vast wasteland, far more bleak than the high plains of Texas and New Mexico I've been looking at for the past couple of days. It's awful. Even the religious stuff has gone to the dogs. I remember twenty years ago making the same drive through the Bible Belt and you'd hear crazed preachers raving in tongues. These days hell has gone to love. Christian radio is so warm and fuzzy you'd think you were listening to Terry Gross.

By any measure, and you don't need to drive along I-40 to find this out, radio in this country is in ghastly shape. Since the 1996 Telecommunications "Reform" Act, conceived in darkness and signed in stealth, the situation has got even worse. Twenty, thirty years ago broadcasters could own only a dozen stations nationwide and no more than two in any single market. Clear Channel Communications alone owns and operates almost 1,200 stations pumping out identical muck in all states. Since 1996 there's been a colossal shakeout. Small broadcasters can no longer hack it. Two or three companies, with eight stations each, can control a market. Bob McChesney cites an industry publication as saying that the amount of advertising is up to eighteen minutes an hour, with the commercials separated by the same endless golden oldies. On I-40 in Tennessee alone I listened to "Help!" at least sixteen times.

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About Alexander Cockburn

Alexander Cockburn has been The Nation's "Beat the Devil" columnist since 1984. He is the author or co-author of several books, including the best-selling collection of essays Corruptions of Empire (1987), and a contributor to many publications, from The New York Review of Books, Harper's Magazine, The Atlantic Monthly and the Wall Street Journal to alternative publications such as In These Times and the Anderson Valley Advertiser. With Jeffrey St. Clair, he edits the newsletter and radical website CounterPunch, which have a substantial world audience. more...
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