One of the reasons the number is increasing is that public intellectuals are really pundits. They're the pundits of the educated classes, the pundits of the highbrow and the upper-middlebrow populations, if you will. And the moment you say they're pundits, then you can start comparing them to other pundits, of which we have lots. And there are middlebrow pundits and there are lower-brow pundits, there are serious pundits, there are not-so-serious pundits.
Some of the columnists in the newspapers and the tabloid press who are not journalists with a PhD are public intellectuals. There are pundits who are satirical commentators, there are a significant number of people who get their political news from Leno and Letterman. And, of course, the pollsters don't really understand this, because what Leno and Letterman supply is a satirical take on the news.Most public intellectuals function as quote-suppliers to legitimize the media. Two or three times a week, I get called by journalists and asked whether I will deliver myself of a sociological quote to accompany his or her article, to legitimate, in a sense, the generalizations that journalists make and have to make, because they've got two-hour deadlines. Which means that while there are few public intellectuals who are self-selected, most of us get selected anyway. You know, if no journalist calls for a quote, then I'm not a public intellectual; I just sit there writing my books and teaching classes.
I did a book on the news media and hung out at Newsweek and the other magazines. And at Newsweek, they had something they called an island, right in the main editorial room. On the island were names of people who would now be called public intellectuals, the people whom Newsweek quoted. And the rules were--and this is a bit like Survivor--every so often people would be kicked off the island. Because the editors thought, and probably rightly, that we as readers were going to get tired of this group of public intellectuals. So a new group was brought in to provide the quotes. And then they were kicked off.
The public intellectuals come in two types, however. First there are the ones that everyone has been talking about, the generalists, the pundits, as I think of them; and second are the disciplinary public intellectuals. The public sociologists, the public economists, the public humanists--public, plus a discipline. And these are the people who apply the ideas from their own disciplines to a general topic. And again, to some extent, this is what I do when I'm a quote-supplier, and I'm sure my fellow panelists are all functioning as quote-suppliers too.
But the disciplinary public intellectuals show that their disciplinary insights and their skills can add something original to the public debate. That, in other words, social scientists and humanists can indeed grapple with the issues and the problems of the real world. The disciplinary public intellectuals, like other public intellectuals, have to write in clear English. This is a rarity in the academy, unfortunately--which makes disciplinary public intellectuals especially useful. And they demonstrate the public usefulness of their disciplines, which is important in one sense, because we all live off public funds, directly or indirectly, and we need to be able to account every so often that we're doing something useful for taxpayers. I cannot imagine there are very many legislators in this country who would consider an article in an academic journal as proof that we're doing something useful or proof that we're entitled to some share of the public budget.
Disciplinary public intellectuals are useful in another way, too: They are beloved by their employers, because they get these employers publicity. My university has a professionally run clipping service, and every time Columbia University is mentioned, somebody clips and files the story. And so every time somebody quotes me I say, "Be sure to mention Columbia University," because I want to make my employers happy, even though I do have tenure. Because, if they get publicity, they think they're getting prestige, and if they get prestige, that may help them get students or grant money.
There are a number of hypotheses on this; I'm not sure any of them are true-- whether quote-supplying provides prestige, or prestige helps to get good students, whether good students help to get grant money. There is a spiral here that may crash. But meanwhile, they think that if we're getting them publicity, we're being useful. And, of course, public social scientists and those in the humanities are, in some respects, in short supply, in part because their colleagues stigmatize them as popularizers. (They don't call them journalists, which is a dirty word in the ivory tower.)
It's also fair to say that in the newsrooms, "academic" is a dirty word. If you've ever paid attention, journalists always cite "the professor," and it doesn't matter who it is, and it doesn't even matter if they're friends of the professor. But it's always "the professor," which is a marvelous way of dehumanizing us professors. So there's this love/hate relationship between journalists and academics that's at work here. All of which means, yes, of course, it does take a bit of courage to be a public intellectual or a disciplinary public intellectual. If you turn your back on the mainstream of the academy, that's the way you get a knife in your back, at times.
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