The decision-making process at independent houses involves the author and the book more closely; the promotion curve is usually a much longer one than at the larger houses; and books tend to grow and change more during their development time, as a manuscript is read by several people, the author is introduced into our community and a conversation ensues. And there are often more people in decision-making positions, creating a genuine community of voices in-house, generating and putting into effect fresh ideas. Perhaps most important, authors influence us and can be influenced by us, as would be true in any relationship.
Two recent exceptions to that rule are Metropolitan Books (at Holt) and Riverhead (at Penguin), where an independent-press model is nested inside a corporate parent. In each case the imprint's first-generation leadership, Michael Naumann (who left to become Germany's Minister of Culture) at Metropolitan and Susan Petersen at Riverhead, passed on the reins to editorial-minded successors, Sara Bershtel at Metropolitan and Julie Grau and Cindy Spiegel at Riverhead. The number of titles the editors take on is far smaller than elsewhere, a most promising sign (since volume of "product" is probably our greatest nemesis in the fight for quality publishing), and editors seem to stay put.
Oprah's Book Club has been hugely positive in this environment, too--and not just because she sells hundreds of thousands of copies of any title selected. Winfrey is a smart reader with a profound respect for literature. She understands that books exist to challenge and teach, provoke and disturb, and consistently chooses works that live up to that.
Companies such as Schiffrin's publisher, Verso, and its compatriots are able to be far more competitive now than in the past. In the eight years since founding the New Press, Schiffrin has created a list at his not-for-profit house that ranges from bestsellers to publishing for teachers in the schools; his house is recognized throughout Europe as an important US repository for culture and one that has been a pioneer in bringing minorities into publishing.
Publishing important books well requires enormous energy and commitment and a long attention span; large corporations, with their bulky overheads and profit pressures, deliver those commodities only through special exertions. So, increasingly, books of great import are falling to the independent houses to do. We're helped by the Internet, by excellent independent distribution, by the large companies' common failure to read around, and by the serious interest of book-review editors, reviewers, college professors and the bookselling community (both independent and chain stores), who recognize the significance of what we do.
The electronic book may change publishing forever, though, and soon, with e-books that are not just convenient but beautiful to look at and enjoyable to read. A few months ago, I met a novelist whose last book had been brought out by a good independent house, but her new novel is being released by a British e-publisher, Online Originals, which she tells me reviews hundreds of manuscripts for every one it accepts, and which really edits their books, too. Perhaps this time she simply couldn't find the right traditional publishing house; but the time may come when the choice to go with an online publisher instead of a traditional one mirrors what is now the writer's decision to go with an independent rather than a corporate house.
But here again, knowledgeable insiders disagree, with a good number already likening e-books to 8-track tapes--a momentary blip that may not be sustained. I find it hard to imagine a future in which electronic transmission isn't a fundamental and transformative factor in how we read, and hence how we publish. This sort of repositioning has not occurred in many lifetimes, perhaps not since Gutenberg, as Epstein suggested in his New York Review articles.
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