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Leslie Savan | The Nation

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Leslie Savan

Politics, media and the politics of media.

Sunday Talk Shows Still Skew Right and White, but There's Light at the End of the Week

The pundits and the guests on the major Sunday talk shows still to tend to come in three basic flavors: right, male and pale, according to a new study by Fairness and Accuracy in Reporting. Despite a few diversity tweaks here and there, the “Sabbath gasbag” shows (as Calvin Trillin has dubbed them) have been that way for decades. Major corporations—like GE, BP or Conoco Phillips—sponsor them in order to reach their most coveted audience—corporate-friendly, inside-the-Beltway players, who tend to tilt right-of-center. What’s different this time, however, is that two truly “liberal media” alternatives—Up with Chris Hayes and Melissa Harris-Perry—have hit the Sunday circuit.

First, though, the devilish details from FAIR. The liberal media watchdog group monitored the four main Sunday shows—ABC’s This Week, NBC’s Meet the Press, CBS’s Face the Nation and Fox News Sunday—for eight months, from June 2011 through February 2012, and found:

    Of one-on-one interviews, 70 percent of partisan-affiliated guests were Republican. Those guests were overwhelmingly male (86 percent) and white (92 percent).

    The broader roundtable segments weren't much more diverse: 62 percent of partisan-affiliated guests were Republican. More broadly, guests classified as either Republican or conservative far outnumbered Democrats or progressives, 282 to 164. The roundtables were 71 percent male and 85 percent white.

    U.S. government sources—current officials, former lawmakers, political candidates, party-affiliated political operatives and campaign advisers—dominated the Sunday shows overall (47 percent of appearances). Following closely behind were journalists (43 percent), most of whom were middle-of-the-road Beltway political reporters.

“Middle-of-the-road Beltway journalists made 201 appearances in roundtables,” FAIR adds, “which serves to buttress the argument that corporate media’s idea of a debate is conservative ideologues matched by centrist-oriented journalists.”

OK, but the period measured was all about the Republican primaries, so, one might figure, the shows’ deep-red hue is understandable. But, FAIR points out, in 2003 and 2004, when it was all about the Democratic primaries, the Sunday talk shows still leaned right. Citing a Media Matters study of Sunday shows, FAIR writes that in 2003 a “tally of ideologically identifiable guests, both one-and-one and roundtable, favored Republicans/conservatives (57 percent) over Democrats/progressives (43 percent). The following year the breakdown was again Republican-heavy, 56 percent to 44 percent.”

Anyway, the GOP primaries don’t explain the dearth of women and nonwhite guests. “Women were just 29 percent of roundtable guests,” FAIR says. “The ethnic diversity was similarly woeful: 85 percent white and 11 percent African-American, with 3 percent Latino. Other ethnicities made up an additional 2 percent of roundtable guests.”

FAIR’s Peter Hart (not the democratic pollster Peter Hart) writes: “Even when the shows attempted more balance, the Democrats and left-leaning guests tend to be of a more moderate variety than the Republicans (Extra!, 9/10). Juan Williams—who, by the criteria of this study, counts as a left-leaning voice (but see Extra!, 3/12)—was on twenty-four Fox News Sunday broadcasts. As FAIR has argued (Extra!, 9–10/01), it’s likely that the politically connected corporations who sponsor these shows prefer a center/right spectrum of debate that mostly leaves out strong progressive voices who might raise a critique of corporate power.” (Voices like Paul Krugman or The Nation’s Katrina vanden Heuvel, both of whom have appeared on the network Sunday shows more frequently in recent years.)

Any whisper of change, and Republicans and corporate America push back. “During much of the study period,” FAIR writes, “ABC’s This Week was hosted by Christiane Amanpour. Perhaps due to her long career as a foreign correspondent, the show she hosted took a different approach than its network counterparts, often featuring reported pieces (not included in the study) from around the world. The show also featured guests that rarely make it onto the Sunday shows—feminist icon Gloria Steinem, Palestinian leader Hanan Ashrawi and Occupy Wall Street activist Jesse LaGreca.”

In December, ABC brought back This Week's previous host, George Stephanopoulos, to replace Amanpour.

That’s why the Chris Hayes and Melissa Harris-Perry two-hour Sunday (and Saturday) shows on MSNBC are so extraordinary, and I say this not just because they’re from The Nation. Theirs are the most diverse political weekend shows in terms of gender, race, ethnicity and the parts of the brain utilized. They draw guests from academia (Harris-Perry, of course, teaches at Tulane), activism and the arts. They avoid the lazy and masturbatory political horserace chat, and instead are willing to sound dangerously smart.

Hayes’s show, which debuted first, in September, is different still in that it’s almost all panel discussion (usually including at least one intellectually respectable conservative) all the time, which he moderates with an almost meta touch. Last Saturday, for instance, during a heated argument about the Trayvon Martin case, Hayes tried to pinpoint exactly why the case had become polarized in the first place. Why did it move, he asked, from a “general consensus that we have, yeah, a kid of 17-years-old buying Skittles and iced tea shouldn’t be shot and left dead” to “all of a sudden, on conservative blogs it’s all about the New Black Panthers are doing this or that. And my question is why is that the important thing? Why is there this—just because Reverend Al Sharpton is doing something, why do conservatives feel the need to take the other side of the bet, why does it have to be the case that you sort of mobilize in favor of George Zimmerman, or point out double standards? Why not just leave well enough alone, and say, yeah, the guy should probably be arrested and let the trial work?”

It’s discussions like this that make the regular Sunday shows seem all the more clueless.

The Language of the Hilary Rosen/Ann Romney Phony Feud


Credit: Reuters Pictures, AP Images

When Hilary Rosen said that Ann Romney “never worked a day in her life,” she was trying to say that Ann Romney’s great wealth makes it hard for her to identify with women who must work for a living. But unfortunately, Rosen grabbed the first and most obvious cliché to blurt that idea out. “Never worked a day in her life” is such an inherently aggressive, formulaic insult that it guarantees an equally aggressive, formulaic response. Them’s not just fightin’ words, them’s media bait.

Not that the Republicans wouldn’t have tried to create a phony controversy had Rosen (or any Dem) issued a milder, less pointed remark—like, say, “Ann Romney doesn’t work or struggle, so she can’t really understand women who do.” Even such a prosaic comment could have set off a torrent of ginned-up outrage, because (1) manufacturing outrage is how the right is bringing manufacturing back to America, (2) Rosen directed her insult at a candidate’s spouse, always a risky gambit, and, most important, (3) the supposed bad blood between working women and “stay-at-home moms” (a loaded phrase itself, implying both contentment and immobility) is so pathetically easy to stir up.

Yes, women in one group may resent or envy those in the other group, but it’s essentially a dying and phony feud. These two “groups” constantly overlap, especially now as more women are forced to stay home because they can’t find a job or want to stay home but must work, not to mention every possible permutation in between.

But the phrase “never worked a day in her life” is just the sort of poke in the eye sure to resurrect old frustrations and resentments. The very structure of “never did blank a day in her life” is provocative. Never is a broad, sweeping assertion and already extreme; a day in her life narrows it right down to a specific individual, one person not doing (through luck or choice) something that most people do at least on occasion (exercised, been sick, or whatever). Rosen’s words all but dare you to prove her wrong, to find the exceptions to “never.” And when fraught verbs like worked, worked with his hands or set foot in church fill the blank, the phrase immediately sets up an Us vs. Them contrast, getting people to pick a side and lock themselves in. As Republican consultant Matthew Dowd said this morning of Rosen’s comment, “It’s the best thing to unify the Republicans behind Mitt Romney.”

Word that the DNC will no longer pursue the “Republican war on woman” line comes right as this kerfuffle reaches its peak. Do professional Dems believe that Rosen’s misstep lends credence to Mitt Romney’s absurd claim that Obama’s the one waging the war? That would certainly follow the pattern of the Democrats backing down just when they’re ahead.

Come on, guys, have the courage of your own convictions. Unlike the stereotype that Ann Romney “never worked a day in her life,” the Republican war on women is real.

Trayvon, the Right Wing and Obama’s 'Mockingbird' Moment

From a right-wing perspective, President Obama’s brief introduction to the fiftieth anniversary screening of To Kill a Mockingbird, airing tonight on USA Network, is a dirty trick. They think Obama’s using the 1962 film to pose as an Atticus Finch–type hero, though all he and the liberal media really want is to divide the country along racial lines. And blame whitey.

The elements for such a paranoid vision are all there: the country and the media are passionately torn over the Trayvon Martin case—Fox’s Bill O’Reilly has argued that the liberal media wouldn’t mind “inciting racial violence” against accused shooter George Zimmerman, while MSNBC host Al Sharpton has led protest rallies in Sanford, Florida, where Martin was shot dead. Further, NBC made a grievous error by editing a tape of Zimmerman’s 911 call that made it sound as if he had volunteered that Martin was black, when in fact he was asked Martin’s race by the dispatcher. NBC has fired the producer in charge of that tape. (Sure, Fox News has misleadingly edited tapes and promoted lies—for Fox, it’s a minor error and almost no one ever gets fired—but when mainstream media do that, it’s evidence of a hidden bias against conservatives. Fox’s bias is anything but hidden.)

And conspiracy theorists take note, the big-deal White House screening of Mockingbird—endorsed by Harper Lee, author of the 1960 book on which the film is based—is “also tied to the 100th anniversary of the founding of the Universal film studio. The studio and USA Network are both owned by NBC Universal,” as the New York Times writes.

That is, by the right’s lights, liberals and NBC are cynically using the venerable film to further Obama’s reelection chances. They believe Obama is posing as the reincarnation of the beloved, beyond-reproach Atticus Finch, the small-town attorney who defends Tom Robinson, an innocent black man who is accused of raping a white woman. And by extension, many conservatives say, Obama is making Trayvon Martin out to be Tom Robinson, who was later killed. Some commenters on the Breitbart.com site Big Hollywood feel sure about what’s really going down. WALTER90 writes:

Obama will stand or sit there and compare the Travon martin [SIC] situation to what transpires in To Kill a Mockingbird. He will ask America why we haven’t moved on. Why we are still a violent racist society. Of course, he won’t lay any of the racism charges on blacks, or latinos or anyone except white people.

NOPEFULL agrees:

You are right, the comparison is very striking, but it is 180 degrees from the book…. As today’s true story emerges, Obama and the MSM now represent the racist mob that wants to lynch the accused. In Harper Lee’s story, a race card was placed to cover up the truth. Then the card was white; now it is black. Whatever the final outcome, Zimmerman is a mockingbird that black hatred killed.

Of course, in right-wing eyes, Obama was up to racial no-good well before his Mockingbird remarks. When Obama commiserated with Trayvon’s parents by saying, “If I had a son, he’d look like Trayvon,” Newt Gingrich shouted “disgraceful.” “Why is Obama getting involved in that mess in Miami?” a white woman in the South indignantly asked someone I know. One thing our first black president should never do is openly acknowledge his race.

Still, there’s some truth to the right’s idea that identifying with Atticus Finch is politically charged. This is the movie the Obama campaign has been wanting him to star in since forever. Like Atticus, played by Gregory Peck in an Oscar-winning performance, Obama avoids outrage; like Atticus, Obama is stymied in achieving justice by reactionary forces, but he responds with restraint. Even when he loses his battles, that restraint, with its hint of honor, can pass as sufficient, because it makes clear how wrong his opponents are—as we see in this clip, in which the father of the girl who charges rape confronts Atticus:

 

 

It’s not exactly the same as shouting “You lie!” but the tone is similar. Peck’s decency is so noble that its ultimate ineffectiveness is almost entirely forgiven. And it’s redeemed in a way by the Boo Radley subplot, which has the poor, white, social outcast save the Finch children from racist revenge, hinting that the least among the whites do indeed share in some of that Peckian nobility.

The question in the Trayvon Martin shooting is, Who, of any race, plays Boo Radley?

Etch-A-Sketch, Move Over

Via the Onion, another way for Romney to erase "inconsistencies in the timeline." Good Mitt.


Romney To Travel Back In Time To Kill Liberal Versions Of Himself

GOP Code Confusion

As we get closer to the general election race, the Republican Party is descending into ever deeper confusion over its rhetorical codes and when and how to use them.

This is more than just an awkward pivot from pitching to the base to focusing on the general electorate. It’s a direct result of decades of Republicans fashioning their language to obscure what they really mean—like asserting that “cutting taxes will raise revenues” when the real idea is to shift the tax burden from the rich to the poor. The GOP is so distracted by its multiplicity of phony attack lines that it’s begun to confuse itself.

We’ve all seen how, during the primary debates, the Republican candidates were forced to acquiesce to the notion that, say, booing a soldier on duty in Iraq or shouting down the Golden Rule are, respectively, the patriotic and Christian things to do. But when Perry and Gingrich started attacking Romney from the left as a job-destroying vulture capitalist, they started to seriously step on their own neckties.

And the reason they did is pretty simple: Reactionary movements demand a certain ability to flip meaning around in their members’ minds in order to argue with opponents who, like Obama, are (only too) willing to compromise. However, this technique has come to so dominate the GOP policy discussion that it’s become a universal reflex. Rick and Newt were simply extending the manufacture of false outrage to Mitt, their opponent du jour; tripping over their own laissez-faire principles along the way was secondary to going on the attack.

The mechanistic, automatic opposition to Democrats has similarly made most Republicans live in such a perpetual Opposite Day that they’ve lost the thread of their own arguments--and that means they’re losing control of the political narrative. Consider the mixed messages of just the past week:

Romney on Leno

Romney was attacking—no defending—no attacking—Robamneycare:

LENO: So you would make the law stand for children and people with pre-existing conditions?

ROMNEY: People with pre-existing conditions—as long as they’ve been insured before—they’re going to continue to have insurance.

LENO: Suppose they were never insured?

ROMNEY: Well, if they're 45 years old, and they show up, and they say, 'I want insurance because I've got a heart disease,' it's like, 'Hey guys, we can’t play the game like that.' You’ve got to get insurance when you’re well, and if you get ill, then you’re going to be covered.

LENO: I know guys at work in the auto industry, and they're just not covered ... They’ve just never been able to get insurance. And then they get to be 30, 35 and were never able to get insurance before. Now they have it. That seems like a good thing.

ROMNEY: We'll look at a circumstance where someone was ill and hasn't been insured so far. But people who have had the chance to be insured—if you’re working in an auto business, for instance, the companies carry insurance; they insure all their employees—you look at the circumstances that exist. But people who have done their best to get insured are going to be able to be covered. But you don’t want everyone saying, 'I'm going to sit back until I get sick and then go buy insurance.' That doesn’t make sense. But you have to find rules that get people in that are playing by the rules.

There’s one code for the primaries: You must be a severe conservative who says, “Hey guys, we can’t play the game like that.” Then there’s another code for the general election, when you must pose as the protective father who says, “People with pre-existing conditions [are]… going to continue to have insurance.” Romney just isn’t good enough at decodification to make the transition smoothly, winding up with one of his usual lip-smashes hinting that only the good people, the deserving people, will be taken care of.

Self-contradictions are like flypaper for Romney—he can’t keep himself from touching them, and he looks ridiculous waving his arms in the air trying to get them off. He understands this, too, and when he feels a tactical need to display his command of the process he’ll cheerfully admit it. “One of the things I found in a short campaign against Ted Kennedy was that when I said, for instance, that I wanted to eliminate the Department of Education, that was used to suggest I don’t care about education,” he told The Weekly Standard this week. “I anticipate that there will be departments and agencies that will either be eliminated or combined with other agencies…but I’m not going to give you a list right now.”

Which is painfully close to saying, “If I tell you what I’m planning to do, I won’t get elected.” (Note to Romney campaign: Shake Etch A Sketch here.)

Chamber of Commerce: Oops

Code reading is always a matter of interpretation, as the Chamber of Commerce has found out, according to a front-page piece, “Business Bets on the G.O.P. May Be Backfiring,” by Jonathan Weisman in Wednesday’s New York Times. Weisman points out that the Chamber’s campaign contributions to Republican candidates in 2010 were a bad case of “be careful what you wish for.” The Tea Party’s idea of smaller government—that you don’t spend what you don’t have, including all government expenditures without a direct funding stream attached—has run afoul of the Chamber’s idea, which might be better put as “you should spend on us but not on them.”

Efforts to shut down the Export-Import Bank and the refusal to fund the annual highway bill (traditionally a universally popular piece of pork) for more than three months at a stretch are actually hurting the big-business donors to the Chamber quite a bit. But their protests seem to have as little impact on the ideology of Tea Partiers as the evidence that you can’t fight two overseas wars and cut taxes at the same time without creating record-setting deficits. As Barney Keller, spokeman for the anti-spending, tax-killing Club for Growth, told the Times, “Free market is not always the same as pro-business.”

The Supreme Court

The conniptions of the five conservative justices on the Supreme Court this week were a wind-talker’s wonder, a cacophony of conservative coding gone terribly awry. Their overarching conflict stems from the conservative Heritage Foundation’s idea that since they don’t want Medicare For All, they’d mandate that every American must buy insurance from private companies to cover everyone as Medicare For All would, thereby enriching private companies (where single-payer simply cuts them out of the system altogether). Yet now, in order to inflict political pain on Obama, the Republican-appointed justices are saying no to the mandate—an outright attack on the bottom line of the insurance companies, who are, of course, their constituency.

If every Republican cut off his nose to spite his face like this, they’d truly become a party of mouth-breathers.

And that is a long tradition in American politics. In 1833 Andrew Jackson (channeling Ron Paul) got rid of the national bank (a forerunner of the Federal Reserve) on populist principles; he touched off a credit crisis and nationwide bank failures, as well as an epidemic of inflation as state banks printed money to take up the currency slack. The economy did not fully recover until the Civil War.

Remind anyone of the debt ceiling imbroglio last summer? This isn’t about programs that work, or even ideology, but really about holding onto power at any cost. And when they know their attack lines won’t win over the voters, they’ll go for brute force, whether it’s shutting down the government or, as could be the determining factor this November, suppressing the vote. 

Romney, the Etch-a-Sketch Candidate

credit: The Dish/The Daily Beast

Last night Chris Matthews called the Etch-a-Sketch comment by Mitt Romney’s top aide one of the worst gaffes in political history, or something equally apocalyptic. Asked if Romney would be hurt in the general election by tacking so far right now, Eric Fehrnstrom said, “Well, I think you hit a reset button for the fall campaign. Everything changes. It’s almost like an Etch-a-Sketch. You can kind of shake it up and we start all over again.”

Matthews is often hyperbolic, but here I think he’s right: We finally have a powerful new metaphor for electoral pandering, one that perfectly defines Romney’s habit of repeatedly and mechanically saying whatever he needs to get across.

Flip-flop is exhausted, two-faced is even duller—but an Etch-a-Sketch is visual, it’s red, it’s a fun toy everyone knows, and you can hold it in your hands (it feels like a chunky prototype of the iPad). As many pundits have pointed out, these metaphors stick to Romney, as they don’t to Santorum or even Gingrich, because they’re true: his tailoring of policy to his electorate is rampant, almost compulsive. But Etch-a-Sketch bites more than flip-flop because the toy operates, as Mitt seems to, like an awkward machine that can’t draw a curved line.

An Etch-a-Sketch forces you to draw in straight lines, unless you’re patient enough to counter-intuitively twist both dials at once. It is drawing reduced to a mechanical process, but one that requires a kind of automatic dispensation for not getting the picture exactly right—like the image of Romney his campaign conjures, you have to use a little imagination to make the resemblance seem lifelike.

Naturally, Santorum and Gingrich started carrying around Etch-a-Sketches all day long as props. And within hours the Democrats had cranked out ads for the web. Here is the DNC’s, and here’s a far better spot, by American Bridge 21st Century, a progressive Super PAC from Media Matter’s David Brock:

 

This mock ad on YouTube, while too fuzzy and too long, captures the disconnected nostalgia of Romney’s campaign in general.

But of all the Romney Etch-a-Sketch mock-ups, so far only the image above, from Andrew Sullivan’s The Dish, actually shows the awkward, squared-off letters made by a single continuous line that the little machine forces you to draw with. 

Another reason the Etch-a-Sketch remark—unlike “I like to fire people” or even the saga of Seamus the dog—may do real damage is that it is, as Tim Noah in The New Republic calls it, “America’s First Multiplatform Gaffe.”

Fehrnstrom’s Etch-A-Sketch crack will inspire parody images, Web widgets, and apps downloaded onto computer screens, tablet computers, iPhones, and of course Etch-A-Sketches. These images can effortlessly be e-mailed, Facebooked, and tweeted hither and yon. Competitive impulses will be stirred among rival campaigns, amateur and professional Web designers, and legions of wiseacres with too much time on their hands.

On the more positive side, one thing Fehrnstrom’s comment did for Romney was prove the vulture capitalist’s fine touch for American business. Late today, Ohio Art, the maker of Etch-a-Sketch, saw a 140 percent gain in stock price thanks to the slew of free advertising. 

Even GOP Women Defend (Sort of) MoveOn Ad Against Bill O’Reilly

Fox News contributor Margaret Hoover and Fox & Friends co-host Gretchen Carlson dared to tell Bill O’Reilly on his show last night that they think the new MoveOn ad, “GOP War on Women,” will be effective. In the spot, various women read recent Republican comments on birth control and abortion, and conclude that “the GOP must have a serious problem with women, and until the Republicans get over their issues, we women have got a serious problem with the Republican Party.” 

 

 

After O’Reilly ran the latter part of the ad, Hoover said, “As a Republican, while I don’t like it, I actually think it is a hard-hitting and will be highly effective ad.” 

O’Reilly: But what sort of person would associate an entire political party with a few people’s opinions?

Hoover: …It’s not just a few people....

O’Reilly: I can’t believe you guys think it will be effective. What kind of moron would think that?

Hoover: Because we’re women, Bill.

O’Reilly: It has nothing to do with women.

Hoover: What?!

And so it went, until Bill came back to say, “I have to scold Hoover now.”

Even Carlson (who doesn’t seem to dumb herself down on the Factor as she does on her own Fox & Friends) looked like she wanted to scold Bill right back as she reminded him that Republicans are losing the war for women.

Here’s the O'Reilly segment (and the even better, extended version of the MoveOn ad below):  

 

Should Rush Limbaugh Get Artistic License?

A great column today by Frank Bruni on “Why are scarlet letters stitched only on women?” He responds to novelist Paul Theroux, who wrote in the Daily Beast that liberals “must give Limbaugh a pass, otherwise you lose the right to go on calling Gingrich and Eric Cantor pimps for Israel, and Rick Santorum a mental midget, and if you foreswear colorful, if not robust or wicked language altogether you might as well shut up.” Here’s Bruni:

It’s an interesting point, but it ignores the precise type of language Limbaugh turned to and assumes an even playing field where one doesn’t exist.

While both men and women are called idiots and puppets and frauds, only women are attacked in terms of suspected (or flat-out hallucinated) licentiousness. And only for women is there such a brimming, insidious thesaurus of accordant pejoratives.

Decades after the dawn of feminism, despite the best efforts of everyone from Erica Jong to Kim Cattrall, women are still seen through an erotically censorious prism, and promiscuity is still the ultimate putdown.

It’s antediluvian, and it’s astonishing. You’d think our imaginations would have evolved, even if our humanity hasn’t.

Anthony Weiner may have been felled by his libido, but the weirdness of its expression and his recklessness were what people mainly balked at. Ditto for John Edwards. No one called them gigolos.

You could argue that Limbaugh chose the slurs he did for Fluke simply because the context, a debate over contraception, was in part sexual.

But there are examples aplenty of women being derided as sluts and prostitutes—two of his descriptions of Fluke—when sex is nowhere in the preamble, nowhere in the picture.

What the Limbaugh Ad Boycott Could Mean for Rush


Rush Limbaugh talks with guests in the East Room of the White House in Washington, January 13, 2009. (AP Photo/Ron Edmonds)

Rush Limbaugh’s show has never sounded so bleeding-heart liberal as it did this week, when commercial sponsors bailed and were replaced by the United Negro College Fund, Feeding America, the US Department of Health and Human Services and other nonprofits and governmental agencies. In fact, of the eighty ads running Friday on the online stream of Limbaugh’s flagship station, WABC in New York, seventy-one were public service announcements and three were station promos. According to Media Matters, one of the six remaining paid ads was from an advertiser who had asked for it to be pulled.

Now some fifty national advertisers—more if you count locals—have pulled their ads from Limbaugh’s show to avoid being associated with his attacks on Sandra Fluke as a “slut” and “prostitute.” Rushbo is so radioactive right now that even some PSA freebies are running away from him. The American Heart Association wrote in an e-mail to Bloomberg.com, “It is our practice to be a content-sensitive advertiser, and in light of the current controversy, we will be asking WABC to no longer utilize these unpaid PSAs.”

So it’s been a bad week for Rush. Though maybe not quite as bad as CNN, MSNBC and some blogs have made it sound. They all reported that on Thursday WABC suffered more than five minutes of dead air time where ads were supposed to have run on Limbaugh’s show, leaving the impression that radios across Gotham fell into real radio silence.

But it wasn’t quite as simple, or as satisfying, as that. The five minutes and thirty-three seconds of dead air (distributed over four commercial pods in the three-hour show) occurred, as Media Matters reported, only on WABC’s online show, not on the station’s broadcast.

The dead air, however, was indeed caused by the flight of Rush’s sponsors. Explaining what happened, one radio insider told me, “If advertisers are asked to pull [that many] ads, the system is experiencing something it hasn’t experienced before.” That is, the software’s algorithms couldn’t handle the replacement of so many regular spots with PSAs in the time before transmission.

I asked Michael Harrison, publisher of the trade magazine Talkers if this was the largest exodus ever of radio advertisers. “It’s hard to rank because it’s hard to say how long it will go on,” he says. But in terms of that many advertisers bolting in so brief a period, he says, “This is the biggest.”

“Here’s what matters: how many listeners start to pull out,” Harrison continues. “Then there’s a problem for the future. We suspect that his audience is increasing now. The irony is that Limbaugh’s advertising is probably worth more than ever. But unless you believe that the American advertising industry has a high bar for standards and taste, then there will [eventually] be more advertisers coming on. We’re talking about nobody advertising on the number-one show in the business. How likely is that?”

Harrison, who describes himself as politically neutral and interested only in the health of the broadcast industry, adds, “The worst thing that could happen is that advertisers will gang up on Limbaugh and he’ll end up on satellite or streaming only. If this accelerates to where it severely hurts Limbaugh and thereby all of terrestrial radio, including many stations that play liberal hosts, it will be another nail in the coffin of terrestrial radio.”

But for now, at least, Limbaugh’s stain appears to be spreading mainly to other right-wing talkers (as well as some of the cruder shock jocks). Some ninety-eight advertisers have asked that their ads appear nowhere near Limbaugh, Hannity, Beck, et al., according to Radio-info.com. The website published a memo from Clear Channel subsidiary Premier Networks that listed advertisers (including Ford, GM, Toyota, Allstate, Geico, Prudential, State Farm, McDonald’s and Subway) who, as the memo states,

specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity). Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public.

Of course, if it really was so very small a percentage, this would not be a big problem for talk radio. And Rush would not be spending so much of the time on his program raising support for the United Negro College Fund.

Breitbart, Limbaugh and the Great Right-Wing Flame-out

Even before we saw the above clip of Andrew Breitbart screaming “BeHAAAVE yourself! BeHAAAVE yourself!” at Occupy protestors outside the CPAC conference last month, that’s how many of us saw Andrew Breitbart: red-faced, veins popping, eyes like pinwheels as he leans forward (and not in the MSNBC sense) to spew barely coherent rants like, “You’re freaks and animals!” “Stop raping people! Stop raping people!” “You freaks! You filthy freaks! You filthy, filthy, filthy raping, murdering freaks!”

True, he wasn’t all exclamation points all the time, but Breitbart, the conservative blogger/impressario who died Thursday at age 43, had come to represent the tantrum at the heart of the right wing.

That tantrum will not die with him, but his death—coming within hours of Rush Limbaugh’s “slut” tantrum that he later (and barely) apologized for—may have prefigured something about the future of hyperventilating right-wing extremism.

This is not to dance on Breitbart’s grave, as many on the right have been attacking the left for doing (and I say that not just because I don’t want to go through what Matt Taibbi is right now). It doesn’t really matter that Breitbart himself danced on Ted Kennedy’s grave within minutes of his passing, either. No, I actually found Breitbart’s death shocking and strangely resonant. And I wonder if the hysteria you can see in his eyes in that clip doesn’t come from righteous anger alone but also from a sense of impending doom—and if something similar doesn’t explain the ugly, self-destructive rage that’s been bursting out on the right ever since the election of Barack Obama.  

After all, in the coming months, Breitbart was facing a lawsuit from former USDA official Shirley Sherrod that he well might have lost. Sherrod was fired from her job after Breitbart posted a heavily edited tape of her speaking to the NAACP that made it seem as if she had treated white farmers with “reverse racism,” when in fact the rest of the speech proved she was actually urging her audience to overcome such feelings. The suit was sure to win exhaustive coverage and, whatever its outcome, would almost certainly have left Breitbart’s reputation (such as it was) in tatters and his wallet lighter.

If he had lost the suit and had to pay damages to a civil rights figure for defamation, he would have found his tweets less trusted and his websites less believed. For many people, a conviction would have also shown how dishonest the ACORN videotapes, made by his protégé James O’Keefe had been all along. The destruction of ACORN is still Breitbart’s greatest media victory (if you don’t count destroying Anthony Weiner, who was headed that way anyhow and just happened to use Breitbart as his weapon of accidental, career suicide). And in that atmosphere, who would take seriously the mystery videos that Breitbart announced at CPAC would prove that Obama’s presidency was “plotted” long ago in the “salon” of Bill Ayers and Bernadine Dohrn?

Breitbart’s death doesn’t shut down the Sherrod lawsuit; it is likely to continue against his estate and his aide Larry O’Connor (also named as a defendant), unless Sherrod drops it. Sherrod hasn’t said what she’ll do, but she did issue a graceful if brief statement on Breitbart’s death: “My prayers go out to Mr. Breitbart’s family as they cope during this very difficult time. I do not intend to make any further comments.”

Obviously, Breitbart was under a lot of pressure, considerably more pressure than being a slave to “this twittering, unending bloghorreic chatter,” as Andrew Sullivan put it. (Sullivan went on to call Breitbart “our first new-media culture-war fatality.”) Maybe it’s a bit like the pressure of running in the Republican primaries. That seems to drive people into crazy talk, too.

And maybe it’s like living under the ever-increasing demographic and cultural pressure of simply being a twenty-first-century, severely conservative Republican. Obama’s very presence in the White House reminds them of their impending extinction; that he attends to their every outburst of hysteria with unflappable calm makes them even more desperately sure that he’s their mortician.

Breitbart died less than twelve hours after Rush Limbaugh called Georgetown University law student Sandra Fluke a “slut” and a “prostitute” for testifying before Congresss about the need for health insurance to cover birth control. The next day, Limbaugh amped the attack, saying, “If we are going to pay for your contraceptives, and thus pay for you to have sex, we want something for it, and I’ll tell you what it is. We want you to post the videos online so we can all watch.”   

On Friday, with some advertisers abandoning his show, Limbaugh tried to double down again, but he seemed confused, even wheezy with dread. By Saturday, much of the GOP backing was away from him, however meekly, and he was, for one of the few times outside of his OxyContin bust, apologizing—well, non-apology apologizing, referring three times to his “choice of words,” without mentioning his intent.

Andrew Breitbart’s death resonates because it happened now, just as the right’s artillery of outrage seems to blowing up in their faces. And that may be his real legacy.

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