I’ve tried to avoid posting yet again on Morning Joe, but the strained psychodynamics of the show have bumped it into the faux news again. And it’s just so irresistible.
On The Daily Show last week, Samantha Bee did a nearly seven-minute bit on MJ, portraying Joe Scarborough, Mika Brzezinski and supporting players as a sicko family. It was painfully unfunny, but it did get in some jabs about how the “boy pundits” are “always completely agreeing with their dad.”
The more amusing and yet more damning parody of the show, however, came in the form of “Morning Jolt,” a 4:23-minute video from Morning Joe itself. Launched last week, with clips from it now running as MSNBC promos, “Morning Jolt” (see it below) inadvertently reveals why the relationship between Joe and Mika, and between Joe and the boy pundits, is getting increasingly hard to watch.
Starting with a gospel singer belting “Jesus get me through this day,” “Morning Jolt” is intended to be a self-deprecating and obviously exaggerated look at what the MJ crew goes through to get to work in the still dark hours of the morning. They did something similar in 2011, in a bit panned as “icky” and sexist—Joe and the boys carouse all night while Mika jogs before dawn in a skin-tight dress. But this newest video moves beyond sexism: the real jolt is the smell of a little S&M in the morning.
Mika portrays herself (as she often does on the show) as an overly diligent but discombobulated dame. She drops her coffee and her many newspapers; she trips and breaks a stiletto heel; driving herself to work (what, no limo?), she nearly runs over a construction worker and parks her SUV right on a Rockefeller Center sidewalk.
Joe is the laid-back screw-up, a guy’s guy who oversleeps and casually rebels—when the alarm clock rings at an ungodly hour, he throws it onto a pile of other clocks.
It’s then that the promo starts to edge into Republican war-on-women territory. When Mika calls and Joe sees her photo on his smart phone, he hurls it too, but this time into the toilet. Other cell phones marinating there indicate that she bothers him daily. So, hmmm… maybe she’s a little unstable, stalkerish even—the next time we see Mika’s picture on a cell, she's bugging sex symbol Bradley Cooper, who tosses his phone into the trash. The camera catches Brzezinski’s face landing on a paper plate smeared with leftovers.
When Joe and Mika eventually meet in the corridor leading to their studio, they become the normals, braving a gauntlet of stereotyped New York weirdos—a juggler, a mariachi band, a half-naked guy throwing glitter at them, two hot babes fighting. At the end, in the video’s only dialogue, Mika tells Joe, “I tried to call you.” “Yeah,” he says, “I, um, dropped my phone.”