Congress is starting high-profile hearings today to debate the crisis in American media. The topic: Media concentration? No. Rather, indecency.

Spurred on by Janet and Justin’s Super Bowl antics, Congress has decided to try to address the issue of television’s “race to the bottom.” Their answer? Increasing token fines on broadcasters that push the envelope with explicit content.

The problem with this approach, as Katrina vanden Heuvel argues in her new weblog, is that “for most conglomerates, even major fines won’t dent their massive lobbying budgets. Besides, given the multi, mega-billion giveaway that Congress and the last several Administrations gave the broadcasters (free broadcast spectrum in 1996 worth $300 billion plus; cable channel space in 1992, worth tens of billions more), what Congress is doing must be seen by TV industry lobbyists as a minor nuisance at most. “

Fortunately, there are numerous citizen groups calling on Congress to focus on what’s truly obscene: Big Media getting bigger. The Media Reform Network, co-founded by The Nation‘s John Nichols along with Robert McChesney and others, is at the forefront of the struggle.

Currently, the MRN is calling on people to urge their elected reps to co-sponsor House Joint Resolution 72, the resolution of disapproval that would roll back the new FCC rules. Click here to send a letter, and here to sign on to the MRN’s free newsletter, a great place to keep up with new developments in the movement.

The Super Bowl half-time show is just the latest example of the corporate synergy that the Bush Administration and FCC Commissioner Michael Powell have done their best to accelerate. And Powell’s “shock” at the spectacle is just a tactic to deflect attention from how his polices have contributed mightily to lewd and crude media. Members of Congress are focused on the media today. It’s a good time to try to tell them what people really care about.