Ah, the new New Yorker. Racy covers! Inside color! And now, a “You Be the Judge” literary contest whose votes were counted in a Third World sweatshop.
You may have seen the contest blurbed in the magazine. A few months ago, a coterie of judges considered three genres: fiction, nonfiction and verse. In each category they short-listed five books published in 1999. Patricia Henley’s leftist, feminist novel about repression in Guatemala, Hummingbird House, was one. Edward Said’s autobiography, Out of Place, was another. Final voting was then opened to the public, via the Internet, an 800 number or a “no postage necessary” card you could tear out and drop in the mail (with results to be announced February 14).
The card, addressed to a PO box in El Paso, was a dead giveaway to anyone who knows the southern US border. If you’ve ever bought a coffee-maker and sent the warranty application to El Paso; if you’ve mailed a cosmetics rebate coupon to Del Rio–if you’ve ever sent anything pre-addressed to a city abutting Mexico–be assured it did not end up in the United States. Instead, someone collected it at the post office and drove it across the international line to a maquiladora. There, a Mexican, most likely a young woman, stood by a table or hunched at a computer, handling your paperwork and earning as little as 80 cents an hour for her time.
The New Yorker ballots went to Ciudad Juárez, the chaotic Fortune 500- and narcotraffic-ridden city just across the Rio Grande from El Paso. The votes got there because The New Yorker hired the Greenwich, Connecticut-based marketing firm Willard & Shullman to run the literary contest. Willard & Shullman does a lot of consumer research for publications with well-heeled readers. Recently the company asked 17,000 subscribers to PC Magazine to pick their favorite hardware and software. Willard & Shullman also runs Gourmet‘s periodic poll to choose the top ten hotels in the world. Surveys such as these generate torrents of words and numbers that need processing. Lately, a favorite site for the work is Mexico.
But Mexico is not the only developing country where low-paid employees are handling First World information. And Willard & Shullman is hardly the sole business exporting its data. In locales as far-flung as the Caribbean, mainland China, India, Korea, Sri Lanka, Malaysia and the Philippines, thousands of impoverished workers–the vast majority of them female–sit every day at computer keyboards, fingers flying as they digitize US and European market research surveys, insurance claims, airline tickets, package delivery invoices, credit card applications–even books.