The Federal Communications Commission will again attempt to do the bidding of big media this year, with a scheme to rewrite ownership rules in much the same manner as it did in 2003. FCC chairman Kevin Martin is expected to announce Wednesday that the commission will embark upon a rulemaking initiative that will seek to make it possible for one company to own all daily and weekly newspapers, as many as three television stations, as many as eight radio stations, the cable system and primary internet sites in the same community. This “company town” scenario — known in FCC parlance as “cross-ownership” — was agreed to by the commission three years ago, despite broad public opposition. Only when Congress and then the courts intervened did the scheme get tripped up.
But big media companies, which hope to reap massive profits by creating one-newsroom towns where a handful of “content providers” produce all the local print, broadcast and digital coverage of government, culture, sports and community affairs, did not accept defeat graciously. In collaboration with friendly FCC commissioners, they kept looking for an opening that would allow them to renew their demands. And they think they have found one now that the five-member commission — which had a GOP vacancy for months — has a newly-minted 3-2 Republican majority. [Republican commissioners, now led by Martin, have generally sided with big media companies in recent years, while Democrats Michael Copps and Jonathan Adelstein have been stalwart defenders of divisity and competition.]
Martin, a Bush appointee with extremely close ties to a White House that has long wanted to implement rule changes favored by the generous campaign donors who own the nation’s largest communications firms, has calculated that in an election year when the country’s attention is focused on issues such as the war in Iraq, immigrations and mounting trade deficits, it will be possible to slip significant rule changes past an American public that is passionately opposed to them.
The FCC chair is a smarter politician than his predecessor, Colin Powell’s son Michael. But Martin may have miscalculated.
Even before tomorrow’s announcement of that the commission will attempt again to rewrite the rules in a manner that allows for greater concentration of ownership of local and national media by fewer companies, Martin was being challenged by members of Congress.Led by New York Democrat Maurice Hinchey, who chairs the Future of American Media (FAM) Caucus that was organized after the last fight over ownership rules, sixteen House members launched a preemptive strike in a letter to Martin.
The House members wrote:
We have noted with interest recent reports that you intend to revisit the issue of media ownership… If the FCC does in fact consider this issue, then we hope that the Commission will strengthen existing rules, and not further damage an already weak structure intended to protect diversity in American broadcasting. Put simply, we believe that any action on media ownership similar to what was proposed by the FCC in 2003 would be an unmitigated disaster.