If I were an NBA player, I’d be mighty confused right now. I wouldn’t be confused about why the entire 2011–12 season is now in jeopardy. I wouldn’t be confused about rejecting the ultimatums and “last, final offers” of NBA Commissioner David Stern. Instead, I’d be confused as hell by the media’s reaction to my union’s collective and unanimous stand.
The 21st century athlete—particularly the twenty-first-century African-American athlete—gets regularly blasted for being a weak, watered-down shadow of their more principled forebears and only caring about the money. Entire books (see Shawn Powell’s Souled Out) have been written examining their ego-driven materialism and absence of social conscience. Yet here are today’s players rejecting a deal from David Stern that would have guaranteed them their entire current contracts if they were only willing to sell out the ballers of the future. All Kobe Bryant, who was due the biggest payday of his career, would have had to do was raise his hand in dissent. All NBPA President, Derek Fisher would have had to do is blink. All Lebron/Wade/Bosh, the supposedly selfish Miami Heat Big 3, would have had to do was holler. Stern’s offer would have been accepted and they all would have been paid and paid well.
But after the players had given back $300 million in revenues, the owners wanted more. They wanted the freedom to limit the future compensation for the sport’s “middle class” role players and to be able to send anyone on their roster to the National Basketball Developmental League for up to five years while dropping their salaries to $75,000 a year. The players, without dissent, said no.
In this day and age, such action should be seen as admirable. Supposedly selfish athletes are sacrificing their own game-checks for the players of the future.
Instead, the media bile runneth over. JA Adande at ESPN wrung his hands that the players just couldn’t be more greedy. Seriously. He wrote, “The biggest problem with the NBA is that the principal players in this lockout saga weren’t selfish enough…. If the key figures had been thinking of themselves and their legacies, we’d be looking ahead to the Celtics playing the Heat this week…. I still can’t believe that after the players made the huge sacrifice of $300 million a year by dropping down to a 50 percent share of revenue, they would balk at the thought of a few million dollars for a few players.”
Well believe it. Players actually stood together against their economic self-interest. Say it was about ego. Say it was about pride. Say it was about fairness. But you can’t say it was about the money. As NBA veteran, Roger Mason, Jr. tweeted, “Fans talk of NBA players being greedy. But what about the guys willing to sacrifice their big pay day for what’s fair and just for others?”
Absent a coherent narrative, a flailing punditocracy has now resorted to crudely class-baiting the players for being out of touch with “economic reality.” Michael Wilbon, perhaps the most read—and most paid—sports columnist in America, wrote, “I’m tired of the debate, tired of what seems like whining over billions of dollars at a time when so many Americans are searching frantically for a second job just to pay the rent…. They keep telling us how going from approximately $5.4 million (on average) to $5 million is draconian…when my idea of ‘not fair’ is when a 58-year-old single mom with three children has her teacher’s aide salary slashed. Tell her about what’s not fair.”