(AP Photo/Alex Brandon)
Republicans used to exult in fielding candidates that voters would like “to have a beer with.” This year, of course, their candidate doesn’t drink beer—in fact, Mitt Romney’s so socially challenged that his advance team is wary about letting him share cookies with voters. But lately Obama has been raising the ante on social comfort, asking which candidate would you like to share a song or nod to a pulsing beat with, and the GOP clearly considers this to be some kind of dirty trick.
And so in the two days since Obama and Jimmy Fallon “slow-jammed the news” on Fallon’s late-night show (specially taped at the University of North Carolina to underline the Democratic campaign to keep student loan interest rates from doubling), the Republicans have put out two web ads. Each tries to turn Obama’s strength into a weakness, insisting that the “Preezy” is too busy being cool to be presidential:
That was from the RNC, where heads seem stuck in the primaries still—the contrast between Obama’s supposed frivolity and Romney’s seriousness actually comes off as a contrast between O’s grace and Mitt’s forced emoting, but they can’t see that yet. Their ears are still ringing with triumphalisms from the debates about Obama’s “failures.” And here’s how Karl Rove’s American Crossroads PAC hit Obama just hours later:
Both ads, of course, are a reprise of John McCain’s 2008 “celebrity” ad, which likened Obama to Paris Hilton and Britney Spears and suggested that his fans had fallen into some kind of mass delusion. (McCain dropped that line of attack like a hot potato the moment he chose Sarah Palin as his running mate.) And both ads, aimed at college students’ swing-voting parents as well as the base, try to obscure the fact that Romney only recently came around to keeping student interest rates at 3.4 percent, under pressure from Obama. What’s more, House Republicans are still grumbling about paying anything more for education.
Nevertheless, the Republican media apparatus immediately picked up the tune, expressing horrified dismay that anyone in politics would stoop to being popular. “I think it’s nutso,” Fox & Friends’ Gretchen Carlson said of Obama’s appearance on Fallon, adding, “I just personally do not agree with the highest office of the land, the most important figure in the world, going on these comedy shows. I think it lowers the status of the office.”