When I was in Brazil for those first days of the World Cup, I was—with many other journalists—tear gassed by military police. I saw sleek, urban-outfitted tanks in the streets and I felt concussion grenades send subsonic shrapnel crashing into my eardrums. I didn’t see the drones flying overhead, but then again, no one without a Hubble telescope is supposed to see the drones.
I also saw militarism that was less high-tech, and more of the traditional boots-on-the-ground variety. Several of the favelas—precarious communities of the poor that were once sanctuaries for both outlaws and revolutionaries—are under full-scale occupation. This has sparked protests by favela residents against the violence of living under constant police subjugation
The level of high-tech hardware on display is hardly different from what we have seen at previous World Cups and Olympic games. Gunships and missile launchers have over the last dozen years become as much a part of the scenery as the FIFA Fan Park and Olympic Village. The problem, though, is not really how the media has yawned past these kinds of post 9/11 security imperatives (although this is a problem). It’s the way that in too many host countries the militarization does not go away when the mega-events end. Instead, it becomes the new reality. If you buy a drone you are not, as a security official in London told me in 2012, “going to just put it back in the box.” Surveillance culture becomes normalized, and through the Trojan horse of sports, a fresh Orwellian reality is born.
Brazil’s leaders are unashamed of this overwhelming show of force. The state has expressed grave concern, at different times, about protesters, crime and terrorism. Tragically, if not predictably, they have also chosen to see protest as an act of crime and even an act of terrorism unto itself. I witnessed this repeatedly, with the effect of turning the World Cup host into, as one activist said to me, “a facsimile of the old dictatorship.”
Concern about protesters, crime and terrorism have all undoubtedly played a role in the security buildup, but Brazil has also built up its armed forces dramatically in recent years as a way to show the world that its new global economic might would be matched militarily. Yet the presence of such overpowering—not to mention high tech—weaponry raises a critical question: Who is arming Brazil? Who supplies—and profits—from their new normal?
The answer is found in Haifa, Israel, at two different multibillion-dollar weapons and electronics manufacturers: Rafael Advanced Defense Systems and Elbit Systems. Rafael is a for-profit company owned by the Israeli state, while Elbit is a private corporation. Elbit’s earnings are up dramatically, with its drone airplanes providing crowd surveillance during the World Cup. As Chief Executive Officer Bezhalel Machlis said in an interview with Bloomberg, “The intelligence-gathering electronic and optics technologies of Elbit and our Brazilian partners are perfectly suited for the homeland security challenges at these events.” The providing of high-tech militarism caused their second-quarter net income to “rise 30 percent to $50 million.” Bloomberg News wrote antiseptically that Brazil’s desire to increase purchases of Elbit’s weaponry was “given fresh impetus after the Confederations Cup soccer tournament in June  prompted record numbers of people to take to the streets in protest at a range of issues including spending on state-of-the-art stadiums.”