In the 1980s, encountering regulatory restrictions and public resistance to smoking in the United States, the giant tobacco companies came up with a particularly effective strategy for sustaining their profit levels: sell more cigarettes in the developing world, where demand was strong and anti-tobacco regulation weak or nonexistent. Now, the giant energy companies are taking a page from Big Tobacco’s playbook. As concern over climate change begins to lower the demand for fossil fuels in the United States and Europe, they are accelerating their sales to developing nations, where demand is strong and climate-control measures weak or nonexistent. That this will produce a colossal increase in climate-altering carbon emissions troubles them no more than the global spurt in smoking-related illnesses troubled the tobacco companies.
The tobacco industry’s shift from rich, developed nations to low- and middle-income countries has been well documented. “With tobacco use declining in wealthier countries, tobacco companies are spending tens of billions of dollars a year on advertising, marketing, and sponsorship, much of it to increase sales in…developing countries,” The New York Times noted in a 2008 editorial. To boost their sales, outfits like Philip Morris International and British American Tobacco also brought their legal and financial clout to bear to block the implementation of anti-smoking regulations in such places. “They’re using litigation to threaten low- and middle-income countries,” Dr. Douglas Bettcher, head of the Tobacco Free Initiative of the World Health Organization (WHO), told the Times.
The fossil fuel companies—producers of oil, coal, and natural gas—are similarly expanding their operations in low- and middle-income countries where ensuring the growth of energy supplies is considered more critical than preventing climate catastrophe. “There is a clear long-run shift in energy growth from the OECD [Organization for Economic Cooperation and Development, the club of rich nations] to the non-OECD,” oil giant BP noted in its Energy Outlook report for 2014. “Virtually all (95 percent) of the projected growth [in energy consumption] is in the non-OECD,” it added, using the polite new term for what used to be called the Third World.
As in the case of cigarette sales, the stepped-up delivery of fossil fuels to developing countries is doubly harmful. Their targeting by Big Tobacco has produced a sharp rise in smoking-related illnesses among the poor in places where health systems are particularly ill equipped for those in need. “If current trends continue,” the WHO reported in 2011, “by 2030 tobacco will kill more than 8 million people worldwide each year, with 80 percent of these premature deaths among people living in low- and middle-income countries.” In a similar fashion, an increase in carbon sales to such nations will help produce more intense storms and longer, more devastating droughts in places that are least prepared to withstand or cope with climate change’s perils.