Bill O’Reilly is still picking fights with rappers, but it feels like his heart’s not in it.
On Monday night, O’Reilly hosted Lupe Fiasco, a 29-year old rapper and singer who recently dubbed President Obama a terrorist. The remark created an opening for O’Reilly to attack hip hop while getting Obama’s back. That’s a twist for Fox News, which usually attacks rappers by lumping them with Democrats, or rehashes the conservative complaints about “gangsta rap.” But the new angle couldn’t really save the segment.
O’Reilly dutifully presented his soundbites (“Obama is not a terrorist”), then turned to condescension, lecturing “Mr. Fiasco” that the word fallacious means wrong, and observing that few rap fans have political science Ph.Ds. Mr. Fiasco countered that his beef is not just with Obama, but with militaristic foreign policy, the root causes of terrorism and all American presidents. There was no fire, and very little substance, in the 5-minute exchange. (It’s a long ways from O’Reilly’s classic rap battles —like the spirited, lengthy 2003 debate he hosted between Damon Dash, Cam’ron and Salome Thomas-El, a black elementary school principal who felt that rap promoted obsccenity and negativity. )
O’Reilly has been obsessed with rappers as social and political leaders for over a decade, but the mainlining of hip hop in American culture has rendered his outrage rather quaint.
“The conventional wisdom is that attacking a rapper is good for high drama,” says Jay Smooth, a hip hop radio host who also does political commentary on the video blog illdoctrine.com. He argues that nowadays, however, rap has become “a bland middle American product like any other,” pointing to this year’s Superbowl, which included three different luxury car ads by rappers (Eminem, Jay-Z and Diddy). “That was a big landmark to me of how far hip hop has come into the safe mainstream,” Smooth told The Nation. Meanwhile, the conservative critique still assumes people think rapper is a dirty word.
As for O’Reilly’s enduring fascination with his hip hop adversaries, real and imagined, Smooth has that figured out, too:
"I’ve always had a theory that O’Reilly sees rappers as kindred spirits —sees a lot of himself in their bravado. He’s always had this mix of declaring himself the master of ‘the no spin zone,’ and ‘keeping it real’ the whole time, but he’s doing a contrived persona that is calculated to keep people watching, which is similar to commercial rappers."
Smooth first spotted this connection in 2007, in an irreverent music video taking O’Reilly’s MC fetish to the next level. (Hint: it rhymes. Video below.)