In a decision that was as unsurprising as it was shallow, Time magazine picked George W. Bush as its Person of the Year for the amazing feat of winning reelection as an incumbent president. Leaving aside the fact that since WWII only two incumbent presidents have lost reelection bids, Time is rewarding process over content, style over substance.

The fact is that, with the exception of one day (November 2nd), Bush has had a terrible year. The budget deficit is the highest in our history. The dollar is in free fall. Gas prices have shot through the roof. Job creation is at a post WWII low. The tepid economic recovery has stalled. More and more children are being left behind. The country is bitterly divided. The rest of the world loathes us. Afghanistan is once again the world’s leading exporter of heroin. The Iraq war, which was supposed to be a cakewalk, has turned into a quagmire. The American military is stretched to the breaking point as the casualty rate rises and recruitment falls. The Abu Ghraib torture photos are being used by al Qaeda as recruitment posters.

But Bush won, so Time magazine gave him the prize, because: “the president has reshaped the rules of politics to fit his 10-gallon-hat leadership style.” It sounds like a polite way of saying, Bush proved you can be a really rotten president and still get reelected. As Texans say, the man is “all hat, no cattle.” And Time fell for it hook, line and sinker.